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Understanding the Psychology of Why People Buy

99% of buying decisions are made in the subconscious brain. And while it is very illogical…it is also very predictable when you know what to look for.

I’m Melina Palmer, founder of The Brainy Business – and I help companies of all sizes to incorporate behavioral economics into their businesses to make them more “brain friendly” (increasing conversions and ROI). Sound good? Let’s connect.

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Quotables

Melina is regularly quoted in articles, mentioned on lists and a guest on shows, like:

PeopleMaven

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HighYa

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MEREDITH MESSENGER

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22 hours ago

The Brainy Business

Why does 90% fat free sound better than 10% fat? It's because of how our brains interpret #behavioraleconomics foundations: framing Listen to the full episode on YouTube now! www.youtube.com/watch?v=jfj-okxdnjYGET YOUR FREE WORKSHEET AND THE COMPLETE SHOW NOTES AT: www.thebrainybusiness.com/16 Framing is one of my favorite behavioral economics podcast topic... ... See MoreSee Less

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You'll never believe how easy it is to influence the human brain...check it out on episode 18 of The Brainy Business Podcast on priming - www.thebrainybusiness.com/18 ... See MoreSee Less

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What the heck is questionstorming? (Besides awesome!) Learn how it works in episode 4 of The Brainy Business: youtu.be/fhFT-YM4ubsI am so excited about today’s episode. Why? Because I love questions. I love asking them, being asked them, evaluating them, and looking for new ones. Innova... ... See MoreSee Less

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Does pricing with 99 or 97 make a difference? Which is better? Why? Listen to episode 17 of The Brainy Business #podcast to unlock the power of numbers: www.thebrainybusiness.com/17 ... See MoreSee Less

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