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The 10 Behavioral Economics Concepts You Need To Know (And How To Apply Them)

Melina explains (in simple, easily relatable language) what behavioral economics is, a little about how the brain works, and 10 concepts you need to know – with examples and simple tips anyone can start to apply right away. Concepts include:

  • Loss Aversion
  • Scarcity
  • Defaults
  • Free > 0
  • And more…

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AVAILABLE SERVICES

Services

Speaking

Melina speaks across the country on behavioral economics using relatable examples and solid tips anyone can apply right away for immediate results. Audience members have called her presentations ``Fantastic!`` ``Fun, witty, and educational`` and that she was, ``My favorite speaker.`` Give your audience what they want, and book Melina today.

Virtual Strategy Session

Small tweaks can significantly increase (or kill) effectiveness. We use behavioral economics and years of experience to build strategies that make your brand soar. In this 1-hour call, get answers to your top questions and tips from Melina to make your messaging more brand friendly.

Advertising Campaign Review

Campaigns are complex, with a lot of coordination required. Is your campaign as effective as it could be? Is it properly speaking to the subconscious brain of your target consumer? Don't risk having your campaign flop - have award-winning brand strategist and behavioral economics expert, Melina, review your campaign before you launch.

Lead Generation Review

Lead Generators are all the rage right now - for good reason. When done well they are a fantastic help. But when not done properly...they waste time and resources. Ensure your lead generation system is effective (i.e. generating lots of new subscribers) with a review package.

Audits

Are your social media accounts reflecting your brand properly? Is your landing page speaking to the subconscious brain of your consumer? What about your product comparison sheet? Or individual product pages on your website? Small tweaks can significantly increase (or kill) effectiveness. Book an audit to receive a custom video of Melina reviewing your page with all the behavioral economics tips you need to make it soar!

Deep Dive

Need more? Book Melina to come out for a full day with you and your team. Each experience is customized to meet a client's need. Limited availability, so don't wait to inquire about your dates!

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