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Understanding the Psychology of Why People Buy

99% of buying decisions are made in the subconscious brain. And while it is very illogical…it is also very predictable when you know what to look for.

I’m Melina Palmer, founder of The Brainy Business – and I help companies of all sizes to incorporate behavioral economics into their businesses to make them more “brain friendly” (increasing conversions and ROI). Sound good? Let’s connect.

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Quotables

Melina is regularly quoted in articles, mentioned on lists and a guest on shows, like:

PeopleMaven

PeopleMaven helps you create and share personal 'who's who' lists

FUPPING

Fupping is a revolutionary up and coming content creation platform.

HighYa

7 Tips for Better Back To School Shopping

MEREDITH MESSENGER

Selling With Soul Podcast

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10 hours ago

The Brainy Business

Did you know that 95% of purchases are habitual? Learn how habits actually work and how to use them in your business. www.thebrainybusiness.com/21 ... See MoreSee Less

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11 hours ago

The Brainy Business

What is #value and why does it matter in your #business? I'll explain it using #behavioraleconomics in episode 8 of The Brainy Business #podcast goo.gl/GnY9w6I’ll be talking about the meaning of value on today’s behavioral economics podcast. The past three episodes have been dedicated to the “it’s not about the co... ... See MoreSee Less

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People hate to lose things...learn how to use #lossaversion in your #business without being negative on this episode goo.gl/F2U9BaGET YOUR FREE WORKSHEET AND THE COMPLETE SHOW NOTES AT: www.thebrainybusiness.com/9 Because this is a behavioral economics podcast, it is time to bui... ... See MoreSee Less

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We may not "moo" but people are just like cows. Learn how in this episode on #behavioraleconomics foundations - #herding www.thebrainybusiness.com/19 ... See MoreSee Less

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