“Melina Palmer has re-entered the chat… with a thoroughly researched and deeply engaging book which delivers the goods in her uniquely inquisitive, practical and supportive style.
Melina has gifted a generation of leaders with not just a roadmap for effective and meaningful change, but also a car, the keys to that car, a full tank of gas, a roadmap-following playlist and a box of healthy snacks to make sure we reach our destination in good spirits and with great success.
Change is hard – getting a team of people (especially those who don’t report to you) on board can be even harder…but it doesn’t have to be! Become a better leader that people naturally want to follow using the science-backed insights of behavioral economics.
Dramatically improve your effectiveness as a leader with Melina’s practical tools and advice, including:
Melina Palmer is an applied behavioral economist with a passion for helping everyone from around the world to understand what behavioral economics is and how it can be applied to help the world communicate more effectively.
She is happiest on a stage or working with corporate teams, enlightening them about the brain and how easy it can be to apply behavioral science to have amazing impact on projects and initiatives.
Her award-winning podcast has downloads in over 170 countries. She teaches applied behavioral economics through the Human Behavior Lab at Texas A&M University. She has written two books, and has contributed research to the Association for Consumer Research, Filene Research Institute, as well as writing a column for Inc.
Einstein said if he was given an hour to save the world, he would spend 55 minutes thinking about the problem and 5 minutes solving it. Consider your last project — what’s your team’s ratio?
Whether internal or external, every business problem involves human behavior. Melina does a select number of consulting engagements per year, where she acts like a Chief Behavioral Officer for your company, team, or specific project. And just like Einstein, at The Brainy Business, we always start with Understanding the Problem so be prepared for lots of questions!
Most companies hire Melina for speaking engagements and corporate trainings either virtually or in person. Interested in learning more?
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Whatever your role or industry, you need to inspire others to change. That can be hard if you don’t understand the rules of the brain. What Your Employees Need and Can’t Tell You delivers a roadmap for change in an enjoyable way you can actually use to get results. Order yours now.