LISTEN TO MY LATEST PODCAST EPISODE

PODCAST EPISODES

What is behavioral economics? Why does it matter to you?
'18 Nov 16. 22. The Power of Habit

This behavioral economics podcast is building on the most recent foundations episodes to really dig into the power of habit. Last week I really went deep into what habits are and how they work. Today, I am going to share a bunch of examples of ways businesses use habits to their advantage (and how you can too!). I talk about how 95% of purchases are habitual and how this habit formation can be combined with reciprocity and loss aversion. I give several examples from big companies and my personal life. Then I break it all down so you can apply the same principles to your business.

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'18 Nov 09. 21. Behavioral Economics Foundations: Habits

This behavioral economics podcast is about habits and habitual buying. It is another one of my behavioral economics foundations podcasts. When a lot of us think of habits, we focus on bad habits, but we actually have more good habits than bad. Our subconscious does about 99% of the brain’s processing and this applies to habits and buying habits.

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'18 Nov 02. 20. Behavioral Economics Foundations: Defaults

Today’s episode on defaults is going to absolutely blow your mind. You probably don’t realize it, but defaults are everywhere. Basically, every choice has a default. Think of the default as what happens if you do nothing – or if your customer does nothing. More often than not, when presented with a series of options people will go with the default. Listen in to learn how critical it is to consider the default option, complexities of choice architecture, and more.

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'18 Oct 26. 19. Behavioral Economics Foundations: Herding

Herding is the topic of today’s behavioral economics podcast foundations episode. This concept is similar to the way animals herd and for many of the same reasons. For safety, being in the center of the herd offers protection from predators. There is also an assumption that if everyone is running in the same direction they must know where they are going. During this episode I will give examples of how to use herding to your advantage in business, and how herding can go terribly wrong.

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'18 Oct 19. 18. Behavioral Economics Foundations: Priming

Today’s behavioral economics podcast is another foundations episode, and it is all about priming. When primed, your subconscious remembers it recently heard a number, or a statistic or something and that influences the next assumptions it makes – even if they are not even remotely related. I share examples of how easy it is to trick the brain into thinking and answering something wrong with just a little priming.

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'18 Oct 12. 17. Unlocking the Power of Numbers

I talk about the power of numbers in today’s episode. I get in to some of my most frequently asked questions (including ending prices in 99 or 97). I also talk about pricing strategies like using random or “interesting” numbers. I share research, examples, and how you can apply framing using numbers in your business.

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'18 Oct 05. 16. Behavioral Economics Foundations: Framing

 Framing is one of my favorite behavioral economics podcast topics. In the past few weeks, I have covered foundational topics like…

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'18 Sep 28. 15: Behavioral Economics Foundations: Availability

Today’s behavioral economics podcast is about availability. This is another foundational episode that ties in to last week’s episode about scarcity. Similar…

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'18 Sep 21. 14. Behavioral Economics Foundations: Scarcity

Fall is a favorite season of mine and probably a favorite season to many of you. It’s also the time of year…

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'18 Sep 14. 13. Adjusting Your Mindset

Mindset is something that everyone struggles with from time to time. Whether you are experiencing a lack of confidence or stuck with…

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'18 Sep 07. 12. Behavioral Economics Foundations: Relativity

Our brains use relativity to make comparisons when assigning value. Relativity is one of my favorite concepts and part of the behavioral…

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'18 Aug 31. 11. Behavioral Economics Foundations: Anchoring and Adjustment

Today’s behavioral economics podcast is another foundational episode focusing on anchoring and adjustment. My last foundational episode was Episode 9 – Behavioral Economics…

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'18 Aug 24. 10. On Air Strategy Planning Session with Mariel Court

In this behavioral economics podcast it is time to apply what I have been talking about in the first 9 episodes through…

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'18 Aug 17. 9. Behavioral Economics Foundations: Loss Aversion

Because this is a behavioral economics podcast, it is time to build our behavioral economics foundations. This is the first in a…

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'18 Aug 08. 8. What is Value?

I’ll be talking about the meaning of value on today’s behavioral economics podcast. The past three episodes have been dedicated to the…

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'18 Aug 03. 7. Change Management (It’s Still Not About The Cookie)

The past two weeks have been dedicated to my “it’s not about the cookie” framework, which shows how the experience and all…

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'18 Jul 27. 6. How To Sell From The Stage

Last week, I talked about The Truth About Pricing, you might want to listen to that episode before we dive into today’s episode…

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'18 Jul 20. 5. The Truth About Pricing

Pricing is a top concern for most business owners, service people, and sales people. Today, I’m going to tell you the truth…

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'18 Jul 13. 4. Questions or Answers

I am so excited about today’s episode. Why? Because I love questions. I love asking them, being asked them, evaluating them, and…

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'18 Jul 06. 3. Do Lead Magnets Work and Do You Need One?

All over the place these days – they offer you something for free, you fill out a form and get onto their…

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'18 Jul 06. 2. The Top 5 Wording Mistakes Businesses Make

What are the Top 5 wording mistakes? This was a highly requested topic when I did a survey on The Brainy Business Facebook…

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'18 Jul 06. 1. Unlocking the Secrets of the Brain

 Welcome to The Brainy Business Podcast. My name is Melina Palmer. I am super excited to chat with you every week…

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