Reciprocity is the perfect topic to talk about this time of year. Today’s behavioral economics podcast is another foundations episode, and it’s all about reciprocity. I explain how our brains process gift giving and why we often give reciprocal gifts of higher value than the original gift.
I talk about how reciprocity can be used in your business and how it relates to generating leads. I also share insights into Sheldon’s theory of reciprocity on one of my favorite shows The Big Bang Theory. I talk about how our subconscious really feels about gift giving, three ways to use reciprocity in your business, and more.
