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Super Bowl Commercials 2019: A Behavioral Economics Review

Yesterday was the Super Bowl. Sure, football was played (sort of…not the most exciting game in history), but I was in it for the commercials. Last year, there was an obvious standout “winner” for me (It’s a Tide Ad)…2019 did not have the same overwhelmingly obvious “best” commercial from a behavioral economics perspective. So, instead of narrowing it down to one “winner” I am going to showcase some commercials I think did a great job incorporating behavioral economics concepts (whether they know it or not). And…one ad that was a BE fail… Hyundai – The Elevator This ad did a great job associating how bad a normal car buying experience can be (“Oh, you’re going down…way down.”) and showing all[….]

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Four sheep all looking at the camera

Herding and How To Start a Movement

On the Behavioral Economics Foundations episode on Herding, I mentioned one of my favorite TED Talks – How To Start A Movement by Derek Sivers. TED Talks are always pretty short, but this one is just three minutes long. You might think that is too short to learn something so amazing. Thankfully, this video delivers. While Sivers does not mention the terms “behavioral economics” or “herding” those underlying tendencies we have as a species are why his theories work (and are true). I love the simplicity of the message and how he made it relatable (remember – it’s not about the cookie). Taking complex concepts and making them fun and engaging is pretty much my jam, which is likely why[….]

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Nebraska - Honestly, Its Not For Everyone

Nebraska – Honestly, It’s Not For Everyone

Advertisements for tourism are often cliche and Utopian in their focus. But, what if your city, state or country doesn’t have landmarks people often seek out? What if you are a place people are more likely to drive through than plan a trip to? How can you get people to think of you differently so you can increase tourism? That’s where behavioral economics comes in. If you listen to The Brainy Business podcast or have heard me speak, you have likely heard me say “perception is reality” more than once. That is because of how the brain forms opinions and ideas. If someone has a strong belief about something – like, “Nebraska is just a state you drive through” –[….]

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