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WHAT YOUR CUSTOMER WANTS AND CAN'T TELL YOU

“The most important business book to come out in years.”

– Michael F. Schein, author and columnist for Forbes, Inc, and Psychology Today

Wouldn’t it be great if you knew how your customer’s brain made decisions…and that you had a recipe to better communicate with it?

What Your Customer Wants is the answer. It was created for people like you who are looking for an edge in business. It provides exactly what you need to understand and begin applying behavioral economics into your business right now (without being too academic or too general). Are you ready to uplevel your life and work?

WHY BEHAVIORAL ECONOMICS?

The future of business

Bloomberg listed “behavioral scientist” as the top job of this decade for a reason – it is a field combining the best of economics, psychology and neuroscience to understand behavior. 99% of decisions are made by the subconscious brain…do you know how to communicate with it or are you guessing?

Behavioral economics, and specifically, What Your Customer Wants from Melina Palmer, shows how science can be used to unlock the secrets of consumer decisions for all kinds of business.

While your competitors continue to throw noodles at the wall…why not start throwing darts?  Learn more about Melina Palmer.

PODCAST

  • 451,829 downloads across 170+ countries
  • Inc Magazine named Top 10 Podcast to Make Your Company Thrive
  • Psychology Today’s #1 podcast people in business should listen to

BOOK MELINA

“The most informative, productive 1.5-hour seminar I’ve ever experienced at this company.” 

Fortune 10 Tech employee following a corporate training

Entrepreneurs & Small Businesses

We care about small business and have built in multiple opportunities to help them keep their edge including DIY courses and a robust membership group.

CORPORATE CONSULTING

Got a project that needs behavioral insights?

Whether you are looking for advice or a full-blown research project, Melina can help. 

POPULAR PODCAST EPISODES

What is behavioral economics? Why does it matter to you?

144. Disney: A Behavioral Economics Analysis

Disney is such a massive company this episode could have gone in a lot of different ways. Today is mostly focused on traditional Disney: amusement parks, movies, and a bit about Disney+. I’ll go through a whole bunch of concepts from behavioral economics that I see them using/leveraging in their work, and explain what you can learn from Disney in your business.

LISTEN NOW

What do you get when you work with The Brainy Business?

There are hundreds of concepts your customer’s subconscious brain uses to make thousands of decisions every day. Over years of work, we’ve learned there are some common ones that are central to any business project. And while no two projects are the same, we often follow a similar process when working with clients from any size or genre.

STEP 1: This is the most important (and where most businesses go wrong)…understanding the true problem.
STEP 2: Dig in on existing research as we develop a study or project plan.
STEP 3: Test and implement!
STEP 4: Analyze results to determine how to continue to improve in the future.

What do you get when you work with The Brainy Business?

Content 2 here

What do you get when you work with The Brainy Business?

There are hundreds of concepts your customer’s subconscious brain uses to make thousands of decisions every day. Over years of work, we’ve learned there are some common ones that are central to any business project. And while no two projects are the same, we often follow a similar process when working with clients from any size or genre.

STEP 1: This is the most important (and where most businesses go wrong)…understanding the true problem.
STEP 2: Dig in on existing research as we develop a study or project plan.
STEP 3: Test and implement!
STEP 4: Analyze results to determine how to continue to improve in the future.

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