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Understanding the Psychology of Why People Buy

99% of buying decisions are made in the subconscious brain. And while it is very illogical…it is also very predictable when you know what to look for.

I’m Melina Palmer, founder of The Brainy Business – and I help companies of all sizes to incorporate behavioral economics into their businesses to make them more “brain friendly” (increasing conversions and ROI). Sound good? Let’s connect.

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