When you understand why people behave the way they do, everything becomes easier.
The brain’s secrets don’t have to be kept under lock and key.
We use behavioral economics to help organizations be more brain friendly, so customers buy and employees buy-in.
Our clients succeed because they develop more thoughtful leaders and team members who ask better questions, identify and solve the right problems, and are inspired to help their customers thrive.
We do this in 3 ways:
What can your organization do when you understand the power of behavioral economics?
Ready to explore behavioral economics?
Ready to explore behavioral economics?
We’ve curated collections of insights and resources in these key areas:
PRICING & SALES
CUSTOMER EXPERIENCE
INFLUENTIAL LEADERSHIP
PERSONAL & TEAM PRODUCTIVITY
New to behavioral economics? Start with the FOUNDATIONS
It was the first time she had joined us as a speaker and her presentation was above and beyond our wildest expectations.
The attendees loved her—her topic was on target for our group, her energy was contagious, her interaction on the stage with the audience was outstanding.
She was our highest-rated speaker for the conference.
She has a unique ability to distill complex concepts in behavioral economics into digestible and actionable information.
Her session provided valuable insights into the ways we can leverage behavioral economics to better understand and connect.
I highly recommend her as a speaker for any organization looking to explore the exciting intersection of behavioral economics and the future!
About Our Founder
Melina Palmer
Globally sought-after applied behavioral economist
By teaching leaders, brands, and teams to see everything they do through the lens of human behavior, she helps them unlock the secret to increasing their effectiveness—no matter the platform, project, or problem.
Whether you want to boost productivity, better engage your team, improve the experience customers have with your company, or rocket your sales, it all starts with behavioral economics.
Melina is a 3x bestselling author and the host of The Brainy Business® Podcast, one of the most widely listened-to shows on behavioral economics on the planet.
A sought-after speaker, she is an instructor for Applied Behavioral Economics at Texas A&M University’s Human Behavior Lab, and provides training and mentoring to organizations large and small.
Congratulations! You’ve unlocked the secret to Magical Mondays!
Mondays often start FULL of possibility, but can easily slip away, leaving us hoping for a more productive tomorrow.
Our brains are wired to keep us in this cycle, but understanding why can make all the difference.
Discover how to use micro-moments to get more done and move closer to your next big goal in Melina’s TEDx talk.
Ready to get brainy?
Let’s find out what your group can do when you leverage the power of behavioral economics.
