99% of buying decisions are made in the subconscious brain. And while it is very illogical…it is also very predictable when you know what to look for.
I’m Melina Palmer, founder of The Brainy Business, LLC ® – and I help companies of all sizes to incorporate behavioral economics into their businesses to make them more “brain friendly” (increasing conversions and ROI). Sound good? Let’s connect.
PODCAST SPEAKING INFO
Melina explains (in simple, easily relatable language) what behavioral economics is, a little about how the brain works, and 10 concepts you need to know – with examples and simple tips anyone can start to apply right away. Concepts include:
Today, we are going to be digging in on a particular aspect of optimism bias called the planning fallacy. Essentially, we humans…
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Six months ago, I did my behavioral economics analysis of Costco, which has zoomed into the 11th most downloaded episode of this…
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Clutter has a negative impact on your brain. It can lead to disorganization, overwhelm, increased stress, and even health issues. That’s why…
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