“Melina Palmer has done it again!”
– Amy Bucher, Ph.D., author of Engaged: Designing for Behavior Change
and Chief Behavioral Officer at Lirio
“Your brain will grow two sizes reading this book.”
– Zoe Chance, author of Influence Is Your Superpower
“Palmer’s science-backed insights are immediately applicable by any manager in any industry.”
– Nir Eyal, bestselling author of Hooked and Indistractable
“Palmer charts the clearest course I’ve ever seen for managers seeking to navigate change. It’s a tour de force.”
Adapting to change is part of life. In our highly competitive world, organizational change is more and more essential for business success. Unfortunately for many of us, change is hard and managing change is even harder. Melina’s second book delivers insights and research from behavioral economics to work with the brain so change can come naturally, presented in an enjoyable way you can use immediately and get results.
Bloomberg listed “behavioral scientist” as the top job of this decade for a reason – it is a field combining the best of economics, psychology and neuroscience to understand behavior. 99% of decisions are made by the subconscious brain…do you know how to communicate with it or are you guessing?
Behavioral economics, and specifically, What Your Customer Wants from Melina Palmer, shows how science can be used to unlock the secrets of consumer decisions for all kinds of business.
While your competitors continue to throw noodles at the wall…why not start throwing darts? Learn more about Melina Palmer.
“The most informative, productive 1.5-hour seminar I’ve ever experienced at this company.”
– Fortune 10 Tech employee following a corporate training
We care about small business and have built in multiple opportunities to help them keep their edge including DIY courses and a robust membership group.
Got a project that needs behavioral insights?
Whether you are looking for advice or a full-blown research project, Melina can help.
Disney is such a massive company this episode could have gone in a lot of different ways. Today is mostly focused on traditional Disney: amusement parks, movies, and a bit about Disney+. I’ll go through a whole bunch of concepts from behavioral economics that I see them using/leveraging in their work, and explain what you can learn from Disney in your business.
Six months ago, I did my behavioral economics analysis of Costco, which has zoomed into the 11th most downloaded episode of this podcast. My analysis
Reading and research are some of my favorite things. (I’m guessing that doesn’t surprise you too much…especially if you’ve ever dug into the show notes
Einstein said if he was given an hour to save the world, he would spend 55 minutes thinking about the problem and 5 minutes solving it. Consider your last project — what’s your team’s ratio?
Whether internal or external, every business problem involves human behavior. Melina does a select number of consulting engagements per year, where she acts like a Chief Behavioral Officer for your company, team, or specific project. And just like Einstein, at The Brainy Business, we always start with Understanding the Problem so be prepared for lots of questions!
Most companies hire Melina for speaking engagements and corporate trainings either virtually or in person. Interested in learning more?
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