LISTEN TO THE LATEST PODCAST EPISODE

The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy

“Small tweaks can make all the difference between a great buying experience and a lost sale. Palmer’s practical insights are immediately useful to anyone wrestling with pricing.”

Nir Eyal, author of Hooked: How to Build Habit-Forming Products

WHY BEHAVIORAL ECONOMICS?

The future of business

Bloomberg listed “behavioral scientist” as the top job of this decade for a reason – it is a field combining the best of economics, psychology and neuroscience to understand behavior. 99% of decisions are made by the subconscious brain…do you know how to communicate with it or are you guessing?

Behavioral economics, and specifically, What Your Customer Wants from Melina Palmer, shows how science can be used to unlock the secrets of consumer decisions for all kinds of business.

While your competitors continue to throw noodles at the wall…why not start throwing darts?  Learn more about Melina Palmer.

PODCAST

  • Over 1/2 a MILLION downloads across 170+ countries
  • Inc Magazine named Top 10 Podcast to Make Your Company Thrive
  • Psychology Today’s #1 podcast people in business should listen to

BOOK MELINA

“The most informative, productive 1.5-hour seminar I’ve ever experienced at this company.” 

Fortune 10 Tech employee following a corporate training

Entrepreneurs & Small Businesses

We care about small business and have built in multiple opportunities to help them keep their edge including DIY courses and a robust membership group.

LEARN MORE 👈

CORPORATE CONSULTING

Got a project that needs behavioral insights?

Whether you are looking for advice or a full-blown research project, Melina can help. 

READY TO GET BRAINY?

Einstein said if he was given an hour to save the world, he would spend 55 minutes thinking about the problem and 5 minutes solving it. Consider your last project — what’s your team’s ratio?

Whether internal or external, every business problem involves human behavior. Melina does a select number of consulting engagements per year, where she acts like a Chief Behavioral Officer for your company, team, or specific project. And just like Einstein, at The Brainy Business, we always start with Understanding the Problem so be prepared for lots of questions!

Most companies hire Melina for speaking engagements and corporate trainings either virtually or in person.  Interested in learning more?

FEATURED CLIENT EPISODES:

Get your FREE Chapter!

Enter your information below and we will email it to you!

Want more behavioral economics insights?

Join thousands like you from around the world and get The Brainy Business newsletter.

Get your FREE Chapter!

Enter your information below and we will email it to you!

Get your FREE Chapter!

Enter your information below and we will email it to you!