The Problem With Valentine’s Day

My husband didn’t buy me flowers for Valentine’s Day this year, and I couldn’t be happier. He did many other things (booked me a fabulous massage package, signed us up for a wine and painting event, made me breakfast) but he chose not to buy me flowers because they are more than double the price this time of year. I understand traditional economics/supply and demand, so I support his decision. One reason I am ok with this is because he buys me flowers all year round – even when there is no occasion (I promise I am not bragging…there is a point to this). Many complain about Valentine’s Day because of the expectation around the event. They might feel the[….]


Best Superbowl Commercial (Using Behavioral Economics)

Many of the “ad meters” are showing the Eli Manning / Odell Beckham Jr. “Dirty Dancing” spoof or the “Alexa lost her voice” ad as the best of the season, but I disagree. While both were very funny, and I enjoyed them, there was another ad series that absolutely killed it from a behavioral economics perspective. Which was it you ask? TIDE. Seriously, this ad series was absolutely genius, and here is why: It tied (Tide?) itself to every single ad.  If you’ve heard me speak, you know your subconscious brain is running the show; constantly working and evaluating. While some of the other ads may have registered consciously as funny or interesting, this one got beneath the surface and[….]