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The Problem With Valentine’s Day

My husband didn’t buy me flowers for Valentine’s Day this year, and I couldn’t be happier. He did many other things (booked me a fabulous massage package, signed us up for a wine and painting event, made me breakfast) but he chose not to buy me flowers because they are more than double the price… Continue reading The Problem With Valentine’s Day

Best Superbowl Commercial (Using Behavioral Economics)

Many of the “ad meters” are showing the Eli Manning / Odell Beckham Jr. “Dirty Dancing” spoof or the “Alexa lost her voice” ad as the best of the season, but I disagree. While both were very funny, and I enjoyed them, there was another ad series that absolutely killed it from a behavioral economics… Continue reading Best Superbowl Commercial (Using Behavioral Economics)

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