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Branding, Judgement, and the Luxury of a Mask

The Masked Singer had its finale and the top three celebrity contestants were (finally!) revealed: Gladys Knight, Donny Osmond, and T-Pain. This is not the first time a competition has used anonymity and blocked out the senses to help contestants have a “fair” shot. NBC’s The Voice has some obvious similarities. So, what makes The… Continue reading Branding, Judgement, and the Luxury of a Mask

Super Bowl Commercials 2019: A Behavioral Economics Review

Yesterday was the Super Bowl. Sure, football was played (sort of…not the most exciting game in history), but I was in it for the commercials. Last year, there was an obvious standout “winner” for me (It’s a Tide Ad)…2019 did not have the same overwhelmingly obvious “best” commercial from a behavioral economics perspective. So, instead… Continue reading Super Bowl Commercials 2019: A Behavioral Economics Review

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