Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business, has downloads in over 160 countries. Melina worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. Her first book, What Your Customer Wants and Can’t Tell You, launches May 2021.
The Brainy Business podcast is renowned around the world as a top source for relatable, usable advice for applying behavioral economics in business.
There are no boring lectures here – just a fun, fascinating conversation about the brain and how to better communicate with it. Join the thousands of listeners from over 160 countries already listening to the show and start upleveling your business today.
“The most important business book to come out in years.”
Wouldn’t it be great if you knew how your costumer’s brain made decisions…and that you had a recipe to better communicate with it?
What Your Customer Wants is the answer. It was created for people like you who are looking for an edge in business. It provides exactly what you need to understand and begin applying behavioral economics into your business right now (without being too academic or too general). Are you ready to uplevel your life and work?
In addition to speaking at conferences and doing training for companies around the world, Melina is honored to teach applied behavioral economics through the Human Behavior Laboratory at Texas A&M University.
If you love your career and want a more formal education in behavioral economics (without having to become an academic researcher) this program was designed for you. Learn More.
Are you charging the right prices and are they nudging customers to the best offering?
Are your brand’s nuances sending the right signals to your customer’s brain?
Not sure? The Brainy Business is here to help.