About – The Brainy Business

MELINA PALMER

What is behavioral economics?
Why does it matter to you?

Melina Palmer is an applied behavioral economist with a passion for helping everyone from around the world to understand what behavioral economics is and how it can be applied to help the world communicate more effectively.

She is happiest on a stage or working with corporate teams, enlightening them about the brain and how easy it can be to apply behavioral science to have amazing impact on projects and initiatives.

Her award-winning podcast has downloads in over 170 countries. She teaches applied behavioral economics through the Human Behavior Lab at Texas A&M University. She has written two books, and has contributed research to the Association for Consumer Research, Filene Research Institute, as well as writing a column for Inc.

"MY NEW FAVORITE PODCAST"

The Brainy Business podcast is renowned around the world as a top source for relatable, usable advice for applying behavioral economics in business.

There are no boring lectures here – just a fun, fascinating conversation about the brain and how to better communicate with it. Join the thousands of listeners from over 160 countries already listening to the show and start upleveling your business today.

10 Best Business Podcasts to Help Your Company Thrive
– Inc Magazine

#1 Psychology Podcast Every Businessperson Should Listen To
– Psychology Today

How to apply behavioral economics (in a fun, engaging way) to:

branding, marketing, and delightfully engaging customer experience

corporate communications and inspiring others to be naturally better at change

TEACHING AND SPEAKING

In addition to speaking at conferences and doing training for companies around the world, Melina is honored to teach applied behavioral economics through the Human Behavior Laboratory at Texas A&M University.

If you love your career and want a more formal education in behavioral economics (without having to become an academic researcher) this program was designed for you. Learn More.

Ready to convert more leads into clients? Let's have a conversation

Are you charging the right prices and are they nudging customers to the best offering?

Are your brand’s nuances sending the right signals to your customer’s brain?

Not sure? The Brainy Business is here to help.