Every email we send to subscribers.
Every episode we air of The Brainy Business® podcast.
Each of the books our founder Melina writes.
They all end with the same two words:
—and that isn’t by accident.
Thoughtful businesses are more successful.
Being thoughtful means staying curious, acting with intention, and putting humans at the center of everything we do.
Our lives are bombarded by “stuff” these days: notifications, requests, pings, tasks, ads… When humans grow overwhelmed, they tend to cling to the status quo, becoming more resistant to change—even when they say they’re excited about it. When you understand how the brain makes decisions and are thoughtful about the design of your communication and experiences, you’re far more likely to get customers to buy and employees to buy-in.
What is Behavioral Economics (BE)?
Behavioral economics combines the best of economics, psychology, and neuroscience to explain the driving forces behind why people make the decisions they do.
We take behavioral economics out of academia and into application so our clients and followers can be more thoughtful.
Let’s Get Brainy
We empower individuals and organizations to make better decisions by understanding the science of human behavior. Our training and consulting programs have equipped more than 300 companies and tens of thousands of learners like you with the tools to unlock their full potential.
We inspire and empower individuals in these key areas:
PRICING & SALES
CUSTOMER EXPERIENCE
INFLUENTIAL LEADERSHIP
PERSONAL & TEAM PRODUCTIVITY
New to behavioral economics? Start with the FOUNDATIONS
Ready to dive in?
Let’s get brainy together!
