What Your Customer Wants and Can’t Tell You explains the neuroscience of consumer behavior. Learn exactly why people buy and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader.
If you like marketing and business looks like Nudge by Richard Thaler and Cass Sunstein, Predictably Irrational by Dan Ariely, or This is Marketing by Seth Godin, you’ll love What Your Customer Wants and Can’t Tell You.
What Your Customer Wants and Can’t Tell You goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. In this book, business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits.
Bulk discounts available for as little as 10 books – click here to learn more 👈
Go beyond data science for business and apply behavioral economics. Learn how the consumer brain works. Become a better leader and creatively and effectively market your brand by understanding the true needs of your customers.
Dramatically improve your effectiveness as a leader and marketer with the practical tools in this book, including:
Melina Palmer is an applied behavioral economist with a passion for helping everyone from around the world to understand what behavioral economics is and how it can be applied to help the world communicate more effectively.
She is happiest on a stage or working with corporate teams, enlightening them about the brain and how easy it can be to apply behavioral science to have amazing impact on projects and initiatives.
Her award-winning podcast has downloads in over 170 countries. She teaches applied behavioral economics through the Human Behavior Lab at Texas A&M University. She has written two books, and has contributed research to the Association for Consumer Research, Filene Research Institute, as well as writing a column for Inc.
Einstein said if he was given an hour to save the world, he would spend 55 minutes thinking about the problem and 5 minutes solving it. Consider your last project — what’s your team’s ratio?
Whether internal or external, every business problem involves human behavior. Melina does a select number of consulting engagements per year, where she acts like a Chief Behavioral Officer for your company, team, or specific project. And just like Einstein, at The Brainy Business, we always start with Understanding the Problem so be prepared for lots of questions!
Most companies hire Melina for speaking engagements and corporate trainings either virtually or in person. Interested in learning more?
FEATURED CLIENT EPISODES:
Have you ever wondered why people buy the things that they do? Are you curious about how marketers and advertisers try to get your attention and money?