Businesses around the globe are adding nudge units and behavioral science teams to help them get an edge. But what about the small business owners out there? Who is going to give them the tools to remain competitive (and better yet, thrive)?
In my opinion, unless someone intentionally steps into this space and creates affordable solutions for small businesses, it will take a very long time for behavioral economics to trickle down to them – longer than many businesses have to give.
That’s why I’ve created multiple courses and the BE Thoughtful Revolution membership group – to give those in small businesses the tools they need to run their companies with confidence.