Ready to unlock what’s possible for your business? Start with these 3 award-winning books by our founder Melina Palmer.
“The most important business book to come out in years.”
Michael F. Schein, author and columnist for FORBES, INC, and Psychology Today
Learn exactly why people buy—and how to use that knowledge to improve customer experiences, increase sales, and create better “brain-friendly” brand messaging.
“A science-based playbook that is a must-read for every manager of people.”
John A. List, WSJ Bestselling Author of The Voltage Effect and The Why Axis
Have you ever wished that more people would buy-in on your ideas? It’s possible when you harness the power of behavioral economics. Whether you’re a tenured manager or new to leadership, the actionable tips in this book will help you have more influence at work.
“Most people understand the importance of proper pricing. But few recognize there’s a science to it—something that Palmer shows us clearly and impressively.“
Robert Cialdini, Author of Influence and Pre-Suasion
Does the idea of raising (or setting) your prices make you want to run and hide? This book will help you understand the value of psychology and how to apply it to your business. Your results include: greater profitability, easier sales, and happier customers. Sound good?
Check out all the books featured on The Brainy Business podcast, curated by our most popular topics.
