Employees Need – The Brainy Business

MAKING CHANGE NATURAL AND EASY FOR ANY TEAM

Adapting to change is part of life – but that doesn’t mean it comes easily. In our highly competitive world, organizational change in the workplace is more and more essential for business success. Unfortunately for many of us, change is hard and managing change is even harder - until now.

What Your Employees Need and Can’t Tell You delivers insights and research from behavioral economics presented in an enjoyable way you can actually use to get results. Don’t wait. Order your copy today.

DON't MISS OUT ON THESE FREEBIES!

BEHAVIORAL ECONOMICS GLOSSARY >

IT'S NOT ABOUT THE COOKIE WORKSHEET >

EVERY BUSINESS NEEDS BEHAVIORAL ECONOMICS.

“Melina Palmer has re-entered the chat… with a thoroughly researched and deeply engaging book which delivers the goods in her uniquely inquisitive, practical and supportive style.

Melina has gifted a generation of leaders with not just a roadmap for effective and meaningful change, but also a car, the keys to that car, a full tank of gas, a roadmap-following playlist and a box of healthy snacks to make sure we reach our destination in good spirits and with great success.

In other words, she’s given us everything we need to set out and become champions for change in our organizations and our lives"

– Jeff Kreisler, Head of Behavioral Science at JP Morgan, co-author of Dollars and Sense, founding editor of PeopleScience.com

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“The leader's practical (and engaging!) guidebook to managing exceptional teams using evidence-based nudges from behavioral science.”

Amy Bucher

Ph.D., author of Engaged: Designing for Behavior Change and Chief Behavioral Officer at Lirio

"An eye-opening and practical guide to navigating one of the most perplexing challenges faced by leaders today."

Vanessa Bohns

author of You Have More Influence Than You Think

“Unlike other books or frameworks that may take a lofty, impractical approach to managing change in business, Palmer’s science-backed insights are immediately applicable by any manager in any industry.”

Nir Eyal

Nir Eyal, bestselling author of Hooked and Indistractable

"A must-read for managers."

Matej Sucha

managing partner of MINDWORX and editor and chief at InsideBE

“Palmer charts the clearest course I’ve ever seen for managers seeking to navigate change. It’s a tour de force.”

Robert Cialdini

NY Times Bestselling author of Influence and Pre-Suasion

"Melina makes behavioral economics approachable, practical, and fun. By the end of the book you have learned how to put things into practice to make an impact into your business and your life."

Matthew Confer

VP of strategy and business development at Abilitie

DISCOVER INFORMATION AND TOOLS YOU CAN ACTUALLY USE TO INFLUENCE CHANGE.

Change is hard – getting a team of people (especially those who don’t report to you) on board can be even harder…but it doesn’t have to be! Become a better leader that people naturally want to follow using the science-backed insights of behavioral economics.

Dramatically improve your effectiveness as a leader with Melina’s practical tools and advice, including:

How the brain really works when faced with change
Insights into key biases and concepts the subconscious brain uses to make decisions and how to use them to your advantage
“Micro-shift Moments” throughout so you can easily begin seeing positive impact immediately

Want to know What Your Customer
Wants and Can't Tell You? 🤔

Want to know What Your Customer Wants and Can't Tell You? 🤔

"Using insights from behavioral science and many fun personal stories, she paints an engaging and optimistic picture of behavioral change. Such a fun and educational read!"

Ayelet Fishbach

professor of behavioral science and marketing at the University of Chicago Booth School of Business and author of Get It Done

"What Your Employees Need and Can’t Tell You is the book meant for every manager to help make change easy for their employees."

Anant Sood

CoFounder of worxogo

"If you are ready to embrace change, look no further"

Dr. Marco Palma

director of the Human Behavior Laboratory at Texas A&M University

“Change is everything. Knowing that, one can decide either to become a master of change or inevitably turning into its victim. This book is definitely helping to accelerate towards the former. Enjoy!"

Dr. Agnis Stibe

4x TEDx speaker, artificial intelligence program director, professor of transformation, and creator of the STIBE method for hyper-performance

"Spending time with this book will pay big dividends."

Brian Ahearn

author of Influence PEOPLE

"From one of the hardest working and most prolific content generators in our field, Melina has once again presented us with a treasure-trove of insightful real-life use cases and practical advice – a must-read on change management!"

Dr. Benny Cheung

director at Dectech

ABOUT THE AUTHOR

Melina Palmer is an applied behavioral economist with a passion for helping everyone from around the world to understand what behavioral economics is and how it can be applied to help the world communicate more effectively.

She is happiest on a stage or working with corporate teams, enlightening them about the brain and how easy it can be to apply behavioral science to have amazing impact on projects and initiatives.

Her award-winning podcast has downloads in over 170 countries. She teaches applied behavioral economics through the Human Behavior Lab at Texas A&M University. She has written two books, and has contributed research to the Association for Consumer Research, Filene Research Institute, as well as writing a column for Inc.

BOOKS

PODCAST

“Packed with insight, if you manage people (and want to do it well) this is a must-read."

Sam Tatam

global principal of behavioural science at Ogilvy and author of Evolutionary Ideas

"Yet again, Melina has an ability to combine some of my most favorite topics in practical hands-on advice. "

Nadia Haagen Pedersen

Executive Vice President at iMotions

"What Your Employees Need and Can’t Tell You is a change management cheat code. It reveals the words to say and things to do that will open your team to new possibilities."

James Forr

Head of Insights at Olson Zaltman

"A comprehensive guide book on leadership. It’s filled with the right questions to ask yourself and your employees.”

Nikki Rausch

CEO of Sales Maven, neurolinguistic programming expert, podcast host, and author of Buying Signals and The Selling Staircase

"A well-researched and highly-accessible account of common challenges facing employees."

Nuala Walsh

CEO of MINDEQUITY, and Founding Director of the Global Association of Applied Behavioural Scientists

“If you’re looking for an engaging and actionable toolkit for managing organizational change, look no further."

Sam Evans

Growth Marketing and Behavioral Design Consultant

READY TO GET BRAINY?

Einstein said if he was given an hour to save the world, he would spend 55 minutes thinking about the problem and 5 minutes solving it. Consider your last project — what’s your team’s ratio?

Whether internal or external, every business problem involves human behavior. Melina does a select number of consulting engagements per year, where she acts like a Chief Behavioral Officer for your company, team, or specific project. And just like Einstein, at The Brainy Business, we always start with Understanding the Problem so be prepared for lots of questions!

Most companies hire Melina for speaking engagements and corporate trainings either virtually or in person. Interested in learning more?

FEATURED CLIENT EPISODES:

AVAILABLE NOW

WHAT YOUR EMPLOYEES NEED AND CAN’T TELL YOU

Whatever your role or industry, you need to inspire others to change. That can be hard if you don’t understand the rules of the brain. What Your Employees Need and Can’t Tell You delivers a roadmap for change in an enjoyable way you can actually use to get results. Order yours now.

MAKING CHANGE NATURAL AND EASY FOR ANY TEAM

Also Available at >

“A science-based playbook that is a must read for every manager of people.”

– John A. List, Wall Street Journal Bestselling author of The Voltage Effect and The Why Axis

DON't MISS OUT ON THESE FREEBIES!

GET A FREE CHAPTER >

BEHAVIORAL ECONOMICS GLOSSARY >

IT'S NOT ABOUT THE COOKIE WORKSHEET >

EVERY BUSINESS NEEDS BEHAVIORAL ECONOMICS.

In other words, she’s given us everything we need to set out and become champions for change in our organizations and our lives"

ALSO AVAILABLE AT:

DISCOVER INFORMATION AND TOOLS YOU CAN ACTUALLY USE TO INFLUENCE CHANGE.

Want to know What Your Customer
Wants and Can't Tell You? 🤔

Want to know What Your Customer Wants and Can't Tell You? 🤔

ABOUT THE AUTHOR

READY TO GET BRAINY?

AVAILABLE NOW

WHAT YOUR EMPLOYEES NEED AND CAN’T TELL YOU

Also Available at >

MAKING CHANGE NATURAL AND EASY FOR ANY TEAM

Also Available at >

“A science-based playbook that is a must read for every manager of people.”

– John A. List, Wall Street Journal Bestselling author of The Voltage Effect and The Why Axis

DON't MISS OUT ON THESE FREEBIES!

GET A FREE CHAPTER >

BEHAVIORAL ECONOMICS GLOSSARY >

IT'S NOT ABOUT THE COOKIE WORKSHEET >

EVERY BUSINESS NEEDS BEHAVIORAL ECONOMICS.

In other words, she’s given us everything we need to set out and become champions for change in our organizations and our lives"

ALSO AVAILABLE AT:

DISCOVER INFORMATION AND TOOLS YOU CAN ACTUALLY USE TO INFLUENCE CHANGE.

Want to know What Your Customer Wants and Can't Tell You? 🤔

Want to know What Your Customer Wants and Can't Tell You? 🤔

ABOUT THE AUTHOR​

READY TO GET BRAINY?

AVAILABLE NOW

WHAT YOUR EMPLOYEES NEED AND CAN’T TELL YOU

Also Available at >

Want to know What Your Customer
Wants and Can't Tell You? 🤔

ABOUT THE AUTHOR