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"The most important business book to come out in years."

- Michael F. Schein, author and columnist for Forbes, Inc, and Psychology Today

"A fascinating book on human behavior and economics."

Scott J. Miller

J. Miller, bestselling author and host of the #1 leadership podcast, On Leadership with Scott Miller

"Sparkles with snappy ideas that unearth truths about human behavior."

Tim Houlihan

chief behavioral strategist at Behavioral Alchemy and cohost of the award-winning Behavioral Grooves podcast

"A great guide to the customer's mind."

Nir Eyal

Nir Eyal, bestselling author of Hooked and Indistractable

"An incredible, step-by-step guide for people in the business world."

Kwame Christian

director of the American Negotiation Institute, bestselling author, attorney, speaker, and host of the #1 negotiation podcast, Negotiation Anything

"Hands you the key to the secret world of behavioural science."

Patrick Fagan

chief scientific officer of Capuchin Behavioural Science and author of Hooked

“Practical advice and engaging exercises to help you start applying behavioral science in your business right away.”

Aline Holzwarth

head of Behavioral Science at Pattern Health and principal at Duke University's Center for Advanced Hindsight

What do you get when you work with The Brainy Business?

There are hundreds of concepts your customer’s subconscious brain uses to make thousands of decisions every day. Over years of work, we’ve learned there are some common ones that are central to any business project. And while no two projects are the same, we often follow a similar process when working with clients from any size or genre.

STEP 1: This is the most important (and where most businesses go wrong)…understanding the true problem.
STEP 2: Dig in on existing research as we develop a study or project plan.
STEP 3: Test and implement!
STEP 4: Analyze results to determine how to continue to improve in the future.