What is behavioral economics?
Why does it matter to you?

Melina Palmer is a globally celebrated keynote speaker with a mission to help great brands and the people within them do greater things by leveraging the power of behavioral economics. She is CEO of The Brainy Business, which provides behavioral economics training and consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina teaches applied behavioral economics through the Texas A&M Human Behavior Lab and obtained her master’s in behavioral economics from The Chicago School of Professional Psychology. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and writes the Behavioral Economics & Business column for Inc Magazine. Her first book, What Your Customer Wants and Can’t Tell You, was a finalist in two categories of the International Book Awards. Her second book, What Your Employees Need and Can’t Tell You, is scheduled for publication in October 2022.


The Brainy Business podcast is renowned around the world as a top source for relatable, usable advice for applying behavioral economics in business.

There are no boring lectures here – just a fun, fascinating conversation about the brain and how to better communicate with it. Join the thousands of listeners from over 160 countries already listening to the show and start upleveling your business today.

How to apply behavioral economics (in a fun, engaging way) to:

branding, marketing, and delightfully engaging customer experience

corporate communications and inspiring others to be naturally better at change


In addition to speaking at conferences and doing training for companies around the world, Melina is honored to teach applied behavioral economics through the Human Behavior Laboratory at Texas A&M University.

If you love your career and want a more formal education in behavioral economics (without having to become an academic researcher) this program was designed for you. Learn More.

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Are you charging the right prices and are they nudging customers to the best offering?

Are your brand’s nuances sending the right signals to your customer’s brain?

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