“Palmer charts the clearest course I’ve ever seen for managers seeking to navigate change. It’s a tour de force.”
Adapting to change is part of life. In our highly competitive world, organizational change is more and more essential for business success. Unfortunately for many of us, change is hard and managing change is even harder. Melina’s second book delivers insights and research from behavioral economics to work with the brain so change can come naturally, presented in an enjoyable way you can use immediately and get results.
Arriving October 11th
“Palmer charts the clearest course I’ve ever seen for managers seeking to navigate change. It’s a tour de force.”
Adapting to change is part of life. In our highly competitive world, organizational change is more and more essential for business success. Unfortunately for many of us, change is hard and managing change is even harder. Melina’s second book delivers insights and research from behavioral economics to work with the brain so change can come naturally, presented in an enjoyable way you can use immediately and get results.
Arriving October 11th
Bloomberg listed “behavioral scientist” as the top job of this decade for a reason – it is a field combining the best of economics, psychology and neuroscience to understand behavior. 99% of decisions are made by the subconscious brain…do you know how to communicate with it or are you guessing?
Behavioral economics, and specifically, What Your Customer Wants from Melina Palmer, shows how science can be used to unlock the secrets of consumer decisions for all kinds of business.
While your competitors continue to throw noodles at the wall…why not start throwing darts? Learn more about Melina Palmer.
“The most informative, productive 1.5-hour seminar I’ve ever experienced at this company.”
– Fortune 10 Tech employee following a corporate training
We care about small business and have built in multiple opportunities to help them keep their edge including DIY courses and a robust membership group.
Got a project that needs behavioral insights?
Whether you are looking for advice or a full-blown research project, Melina can help.
Disney is such a massive company this episode could have gone in a lot of different ways. Today is mostly focused on traditional Disney: amusement parks, movies, and a bit about Disney+. I’ll go through a whole bunch of concepts from behavioral economics that I see them using/leveraging in their work, and explain what you can learn from Disney in your business.
Six months ago, I did my behavioral economics analysis of Costco, which has zoomed into the 11th most downloaded episode of this podcast. My analysis
Reading and research are some of my favorite things. (I’m guessing that doesn’t surprise you too much…especially if you’ve ever dug into the show notes
There are hundreds of concepts your customer’s subconscious brain uses to make thousands of decisions every day. Over years of work, we’ve learned there are some common ones that are central to any business project. And while no two projects are the same, we often follow a similar process when working with clients from any size or genre.
STEP 1: This is the most important (and where most businesses go wrong)…understanding the true problem.
STEP 2: Dig in on existing research as we develop a study or project plan.
STEP 3: Test and implement!
STEP 4: Analyze results to determine how to continue to improve in the future.
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