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WHAT YOUR EMPLOYEES NEED AND CAN'T TELL YOU

“Palmer charts the clearest course I’ve ever seen for managers seeking to navigate change. It’s a tour de force.”

– Robert Cialdini, NY Times Bestselling author of Influence and Pre-Suasion

Adapting to change is part of life. In our highly competitive world, organizational change is more and more essential for business success. Unfortunately for many of us, change is hard and managing change is even harder. Melina’s second book delivers insights and research from behavioral economics to work with the brain so change can come naturally, presented in an enjoyable way you can use immediately and get results.

Arriving October 11th

WHAT YOUR EMPLOYEES NEED AND CAN'T TELL YOU

“Palmer charts the clearest course I’ve ever seen for managers seeking to navigate change. It’s a tour de force.”

– Robert Cialdini, NY Times Bestselling author of Influence and Pre-Suasion

Adapting to change is part of life. In our highly competitive world, organizational change is more and more essential for business success. Unfortunately for many of us, change is hard and managing change is even harder. Melina’s second book delivers insights and research from behavioral economics to work with the brain so change can come naturally, presented in an enjoyable way you can use immediately and get results.

Arriving October 11th

WHY BEHAVIORAL ECONOMICS?

The future of business

Bloomberg listed “behavioral scientist” as the top job of this decade for a reason – it is a field combining the best of economics, psychology and neuroscience to understand behavior. 99% of decisions are made by the subconscious brain…do you know how to communicate with it or are you guessing?

Behavioral economics, and specifically, What Your Customer Wants from Melina Palmer, shows how science can be used to unlock the secrets of consumer decisions for all kinds of business.

While your competitors continue to throw noodles at the wall…why not start throwing darts?  Learn more about Melina Palmer.

PODCAST

  • Over 1/2 a MILLION downloads across 170+ countries
  • Inc Magazine named Top 10 Podcast to Make Your Company Thrive
  • Psychology Today’s #1 podcast people in business should listen to

BOOK MELINA

“The most informative, productive 1.5-hour seminar I’ve ever experienced at this company.” 

Fortune 10 Tech employee following a corporate training

Entrepreneurs & Small Businesses

We care about small business and have built in multiple opportunities to help them keep their edge including DIY courses and a robust membership group.

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CORPORATE CONSULTING

Got a project that needs behavioral insights?

Whether you are looking for advice or a full-blown research project, Melina can help. 

POPULAR PODCAST EPISODES

What is behavioral economics? Why does it matter to you?

144. Disney: A Behavioral Economics Analysis

Disney is such a massive company this episode could have gone in a lot of different ways. Today is mostly focused on traditional Disney: amusement parks, movies, and a bit about Disney+. I’ll go through a whole bunch of concepts from behavioral economics that I see them using/leveraging in their work, and explain what you can learn from Disney in your business.

LISTEN NOW

What do you get when you work with The Brainy Business?

There are hundreds of concepts your customer’s subconscious brain uses to make thousands of decisions every day. Over years of work, we’ve learned there are some common ones that are central to any business project. And while no two projects are the same, we often follow a similar process when working with clients from any size or genre.

STEP 1: This is the most important (and where most businesses go wrong)…understanding the true problem.
STEP 2: Dig in on existing research as we develop a study or project plan.
STEP 3: Test and implement!
STEP 4: Analyze results to determine how to continue to improve in the future.

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