This conversation with Ingrid was fantastic. I was delighted when the team at Greenbook said I could share this conversation here with you on The Brainy Business. This is the exact audio from that conference, and if you want to see it in video form, it will be shared via my free global community, the BE Thoughtful Revolution when the episode airs.
Today is a very fun episode about something that you might not think has a science to it, but definitely does which is so amazing! My guest is Troy Campbell, who has done so many cool things so far in his career, and he is here to talk about how you can do the same by incorporating the science of cool.
Today I am excited to introduce you to Dr. Michelle Niedziela, VP of Research and Innovation at HCD Research. She is also an editorial board
Today’s episode is all about hindsight bias. You have probably heard the phrase “Hindsight is 20/20” and maybe even said it yourself on occasion. Well, I hate to burst your bubble, but this simply isn’t true.
Today I am very excited to talk about something I know is a common question for many these days. It is something that I get asked a lot and what I know many see as the future of behavioral economics and the overall behavioral sciences: AI.
Today I am very excited to have Matej Sucha with me on the show to talk about the importance of applied behavioral economics and the work he has done to help shape the field. There are two fairly distinct camps in the behavioral sciences: academic research and applied. While many of us work together, there are different goals for each and there can be disagreement from time to time.
Have you ever wondered why people buy the things that they do? Are you curious about how marketers and advertisers try to get your attention and money?
I am very excited to have Dr. Amy Bucher on the show to talk about how you can design for behavior change using insights from her fantastic career and wonderful book, Engaged.
Today we are going to be talking about something that is sort of a fact of life whether we like it or not. If you want to live in the world amongst other people and put your personal or professional brand out there, you need to be prepared for negative reviews.
Today I am very excited to have Dr. Leidy Klotz on the show to talk about how we humans have an instinct for adding things. We want more and often don’t even think about taking things away. But why is that? Why do we have adding instincts? Why are we so averse to less, and how could we see the value in it?
Today I am very excited to have a fellow behavioral science podcaster, Dr. Nick Hobson on the show. His podcast is called, It’s All Just
Today I am very excited to have Dr. Matt Johnson on the show to talk about the application of neuroscience and psychology to the business
I know these behavioral economics analysis episodes are very popular. The ones on Starbucks and Peloton have quickly risen through the ranks to become the
Have you ever wondered why people buy the things that they do? Are you curious about how marketers and advertisers try to get your attention and money?
Today I am delighted to have Matthew Confer on the show to be share insights from (and beyond) his popular Ted Talk: Before you Decide: 3 Steps to Better Decision Making.
If you’ve been listening to the podcast for a while or have a background in behavioral economics, behavioral science, or psychology, you have likely heard the name “Cialdini.” His work paved the way for so many careers and I’m pleased to report that he is just an incredibly nice person who is a delight to talk to.
Today I am so excited to have Scott Miller back on the podcast to talk about marketing and branding, some of my favorite things! I
Today I am excited to share a favorite analogy I came up with while writing my book, What Your Customer Wants and Can’t Tell You.
Today I am honored to be joined by Madeline (Maddie) Quinlan, co-founder of Salient. Just like last week’s guest, Nuala Walsh, you’ve heard Maddie’s voice
You have heard her voice before as she was part of the contingent that came on to discuss The Global Association of Applied Behavioural Scientists or GAABS when it first launched in the fall of 2020. In addition to her work to get that started, she is the founder of a consultancy called MindEquity, which specializes in reputation communications, conduct, culture, and behaviour change.
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