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Podcast Episodes

What is behavioral economics? Why does it matter to you?

Podcast Episodes

What is behavioral economics? Why does it matter to you?

THE BRAINY BUSINESS PODCAST

Over 414,021 downloads from 170+ countries

169. The Science of Cool, with Dr. Troy Campbell

Today is a very fun episode about something that you might not think has a science to it, but definitely does which is so amazing! My guest is Troy Campbell, who has done so many cool things so far in his career, and he is here to talk about how you can do the same by incorporating the science of cool.

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165. The Era of Applied Behavioral Economics, with Matej Sucha

Today I am very excited to have Matej Sucha with me on the show to talk about the importance of applied behavioral economics and the work he has done to help shape the field. There are two fairly distinct camps in the behavioral sciences: academic research and applied. While many of us work together, there are different goals for each and there can be disagreement from time to time.

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WHAT YOUR CUSTOMER WANTS AND CAN’T TELL YOU

Have you ever wondered why people buy the things that they do? Are you curious about how marketers and advertisers try to get your attention and money?

162. Do You Subtract Enough? An interview with Dr. Leidy Klotz

Today I am very excited to have Dr. Leidy Klotz on the show to talk about how we humans have an instinct for adding things. We want more and often don’t even think about taking things away. But why is that? Why do we have adding instincts? Why are we so averse to less, and how could we see the value in it?

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bn1

available now

WHAT YOUR CUSTOMER WANTS AND CAN’T TELL YOU

Have you ever wondered why people buy the things that they do? Are you curious about how marketers and advertisers try to get your attention and money?

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