LISTEN TO MY LATEST PODCAST EPISODE

PODCAST EPISODES

What is behavioral economics? Why does it matter to you?
'19 Nov 08. 73. Starbucks: A Behavioral Economics Analysis

Six months ago, I did my behavioral economics analysis of Costco, which has zoomed into the 11th most downloaded episode of this…

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'19 Nov 01. 72. Friction – What It Is And How To Reduce It, with Roger Dooley

Roger Dooley is here to talk about his new book Friction. Roger is the founder of the Neuromarketing Science website, host of…

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'19 Oct 25. 71. Prefactual Thinking: How to Turn “What If” Into “Why Not” – Behavioral Economics Foundations

You may remember episode 68 on counterfactual thinking (why we ‘what if’ and ‘if only’). That episode and the Inc.com article I…

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'19 Oct 18. 70. How to Set, Achieve & Exceed Brainy Goals

 How do successful people get things done? A lot of it has to do with setting and achieving goals. A topic…

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'19 Oct 11. 69. Management Mess To Leadership Success, an Interview with Scott Miller, EVP of Thought Leadership at FranklinCovey

After a year of doing this podcast, I’ve noticed trends in the topics I’ve been requested to do. My Human Behavior Lab…

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'19 Oct 04. 68. Counterfactual Thinking: Why We ‘What If’ And ‘If Only’ (A Behavioral Economics Foundations Episode)

I love the concept of counterfactual thinking. In fact, it was one of my favorite things to read about in school –…

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'19 Sep 27. 67. How to Get (and Stay) Motivated

Motivation is definitely a key piece of the mindset puzzle, so it’s no wonder its been taking up brain space for me…

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'19 Sep 20. 66. Ultimate Pricing Confidence with Special Guest Interviewer Nikki Rausch

The Brainy Business Pricing Course is now live. For a fun twist on today’s episode, I am interviewed by my good friend…

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'19 Sep 13. 65. Can Behavioral Economics Increase Savings?

I’m so excited to finally talk to you about my study on behavioral economics and increasing savings rates. In my master’s program,…

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'19 Sep 06. 64. How To Make Concepts Tangible

The physical representation of concepts is an important tool to use in your business. Things like colors and shapes can be recalled…

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'19 Aug 30. 63. How To Set Up Your Own Experiments

Testing and experimenting is one of the best ways to find what works best for your business. This week we are talking…

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'19 Aug 23. 62. Behavioral Economics Foundations: Game Theory

If you’ve been listening to the podcast for a while, you already know that humans aren’t rational (and, honestly, you probably know…

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'19 Aug 16. 61. Color Theory

Last week we talked about how to surprise and delight customers, as well as the difference between satisfaction and delight and its…

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'19 Aug 09. 60. Surprise and Delight

First off – welcome to episode 60! How exciting – I love hitting milestones and I am excited to celebrate this one…

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'19 Aug 02. 59. Behavioral Economics Foundations: The Pain of Paying

Buying things isn’t all fun and games – and the process of paying for things can actually cause pain for many people….

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'19 Jul 26. 58. Behavioral Economics Foundations: Partitioning

Last week was the tribute to NASA in honor of the 50 year anniversary of Neil Armstrong’s first steps on the moon….

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'19 Jul 19. 57. 5 Things Your Business Must Learn from NASA

In honor of the 50 year anniversary of Neil Armstrong landing on the moon, we are going to talk about behavioral economics…

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'19 Jul 12. 56. Behavioral Economics Foundations: Mental Accounting

Hopefully, you tuned in last week for the special anniversary episode, where I went over the top episodes by downloads, your votes…

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'19 Jul 05. 55. Special Anniversary Episode: Celebrating the First Year of the Podcast

Welcome to season two of The Brainy Business. This episode is a special anniversary episode celebrating the first year of the podcast….

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'19 Jun 28. 54. Biases Toward Novelty and Stories

Today is our last episode in the series on biases – and the last episode of the first year of the podcast!…

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'19 Jun 21. 53. An Overview of Lazy Brain Biases

We are getting near the end of our eight week series on all the biases. There is just one more to go…

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'19 Jun 14. 52. Biases – Math is Hard

Last week we got to finally have the episode on time discounting, which was very exciting for me because as many of…

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'19 Jun 07. 51. Behavioral Economics Foundations: Time Discounting

Today, we are getting back to our behavioral economics foundations episodes to discuss time discounting. I hope you enjoyed the last three…

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'19 May 31. 50. Selective Attention Biases

This has been an amazing month as I spoke at eight different events across the country on 6 different topics, from pricing…

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'19 May 24. 49. Present Versus Future Biases

 This episode is about present versus future biases. This is part 4 of our 8 part series about biases. We’ve already…

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'19 May 17. 48. An Overview of Memory Biases

This behavioral economics podcast episode is about memories. Specifically, it will be an overview of memory biases  Last week, we took a…

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'19 May 10. 47. A Behavioral Economics Analysis of Costco

If you’ve been listening to the podcast for a while, you have likely heard me mention Costco before. They do so many…

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'19 May 03. 46. Biases Toward Others – Including Groups

This is the second episode in the series on “all the biases” broken up into eight categories. Last week, I told you…

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'19 Apr 26. 45. Overview of Personal Biases

This is the start of a new series on cognitive biases. To present the series in an organized fashion I found around…

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'19 Apr 19. 44. Rebrand, Refresh or Reinforce?

It’s time to talk about rebranding, refreshing or reinforcing your brand and when and why. During this episode I am going to talk about the difference between rebranding, a brand refresh and what it means to reinforce your brand…as well as examples of each one with advice to help you decide when you should do each in your own business.

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'19 Apr 12. 43. A Guide for You to Create a Brainy Brand

Branding is one of my all time favorite topics. If you are new to the show (in which case, welcome) you may…

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'19 Apr 05. 42. Apple Card: A Behavioral Economics Analysis

We are digging into Apple’s recent announcements today, with a heavy focus on Apple Card. When Apple made its announcements and Apple…

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'19 Mar 29. 41. Behavioral Economics Foundations: The S in NUDGES – Structuring Complex Choices

This is the end of our series on nudges and choice architecture – we started with an introduction to the concept in…

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'19 Mar 22. 40. Behavioral Economics Foundations: The G in NUDGES – Giving Feedback

In this behavioral economics podcast, I talk about the importance of feedback, and why it lets us know if we are doing a good or a bad job. I give several real life examples involving cars, banking, our continued HVAC example, and some fun gadgets that help us conserve energy or be better weekend painters. I talk about the importance of visual cues and incorporating all of the senses and how the concepts in this series can be used to improve your business.  

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'19 Mar 15. 39. Behavioral Economics Foundations: The E in NUDGES – Expect Error

This behavioral economics podcast is another foundations episode where we discuss the E in NUDGES: expect error. I think this might be…

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'19 Mar 08. 38. Behavioral Economics Foundations: The D in NUDGES – Defaults

This week marks the halfway point in our episodes on the types of NUDGES. We have already covered incentives and understanding mapping….

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'19 Mar 01. 37. Behavioral Economics Foundations: the U in NUDGES – Understanding Mapping

Now that we tackled incentives last week, we will jump into understanding mapping – both what in the world that means…and how to use it to your best advantage in your business. In this behavioral economics podcast, I share how nudges and my 5 Steps for Mapping can be used in your business to encourage the buying process.

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'19 Feb 22. 36. Behavioral Economics Foundations: The N in NUDGES – iNcentives

This episode will explain what iNcentives mean when it comes to nudges, I will reference some excerpts from Nudge by Richard Thaler and Cass Sunstein, as well as some of their research papers. The goal of this behavioral economics podcast will be to help you think about how to offer incentives and nudge your clients to look at things differently while using nudges in your business.  

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'19 Feb 15. 35. Behavioral Economics Foundations: Nudges and Choice Architecture

Nudges and choice architecture are complex and advanced topics. During my master’s program, I had an entire course on choice architecture, so…

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'19 Feb 08. 34. Behavioral Economics Foundations: Optimism Bias

Today’s behavioral economics foundations episode is all about the optimism bias. I hope you’ve got your rose colored glasses, because here we…

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'19 Feb 01. 33. Inside the Texas A&M Human Behavior Lab

I recently took a trip down to College Station, Texas to visit the Human Behavior Lab at Texas A&M University – which is (at the time of recording) the largest human behavior lab in the world. Today’s behavioral economics podcast gives you an inside look at what happens inside of a laboratory like this.

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'19 Jan 25. 32. The Overwhelmed Brain and Its Impact on Decision Making

What happens when our brains get overwhelmed? What is the impact on decision making? Today’s behavioral economics podcast is going to focus on these foundational topics. Businesses always ask people to take some sort of action (buy this, click here, download that). It’s a good idea to be careful not to overwhelm your potential customer. An overwhelmed brain will move on and file your business in the “maybe I’ll look at this later” pile.

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'19 Jan 18. 31. Mirror Neurons

Mirror neurons are the topic of today’s behavioral economics podcast. We are really going to get into what they are, how they work and why they matter in any business. Mirror neurons are the key to empathy and our ability to learn from observing others instead of only by doing things ourselves.

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'19 Jan 11. 30. Booms and Busts

This episode is relevant today because of the current status of the stock market, which had a tumultuous 2018 to say the least, as well as the recent rise and fall of cryptocurrency.  In this episode, I will cover optimism bias, overconfidence, herd mentality, time discounting, and emotions like envy and excitement.

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'19 Jan 04. 29. Resolutions and Keeping Commitments

Why is it so hard to keep our resolutions even when we have the best of intentions? That is what this episode is all about. I am going to dig into 5 ways we have all been approaching resolutions wrong, and give you the strategy you need to change that in 2019 once and for all.

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'18 Dec 28. 28. Behavioral Economics Foundations: The Sense of Touch

This behavioral economics podcast episode is the final installment of my series on the five senses. We’ve already talked about sight, smell,…

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'18 Dec 21. 27. Behavioral Economics Foundations: The Sense of Hearing and Sound

Today’s behavioral economics podcast is all about the sense of hearing and sound. As a vocalist, avid music lover and podcaster, sound and the sense of hearing is very near and dear my heart. I talk about the basics of hearing and how the brain interprets signals from the ear. Similar to the sense of smell, sound can have a huge impact on what the brain perceives. I share some fun studies and articles that involve music, pop culture, branding, and I even play some some branding sounds for you to guess. As always, everything ties back to how you can use sounds to make your business more appealing to your target market.

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'18 Dec 14. 26. Behavioral Economics Foundations: The Sense of Taste

Today marks the halfway point in our series on the five senses – we have already talked about sight and smell…and today we are digging into taste. Smell is directly tied to the emotional center of the brain and also closely bonded to our memories. Taste is not as strong in that department, but it still has more of a link than some of the other senses. In this episode, I talk about parts of the sense of smell that are closely tied to taste. We dig into mirror neurons for the first time. In case you don’t know, I explain what anosmia is and tie everything into ways to increase and improve your business.

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'18 Dec 07. 25. Behavioral Economics Foundations: The Sense of Smell

This behavioral economics podcast continues our series about the five senses. Last week, I talked about the sense of sight. This week I’m talking about the sense of smell. No matter what type of business you have, these episodes will apply to you. The senses are all powerful and create memories the brain uses to make decisions, and decision making is a big part of successful business.

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'18 Nov 30. 24. Behavioral Economics Foundations: Sense of Sight

This is the beginning of a series on the five senses – beginning with sight and moving through sound, touch, taste and smell (not necessarily in that order). I am starting with sight because it is the most powerful of our senses by far and the things I am going to share with you in this episode are going to just blow your mind.

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'18 Nov 23. 23. Behavioral Economics Foundations: Reciprocity

Reciprocity is the perfect topic to talk about this time of year. Today’s behavioral economics podcast is another foundations episode, and it’s all about reciprocity. I explain how our brains process gift giving and why we often give reciprocal gifts of higher value than the original gift.

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'18 Nov 16. 22. The Power of Habit

This behavioral economics podcast is building on the most recent foundations episodes to really dig into the power of habit. Last week I really went deep into what habits are and how they work. Today, I am going to share a bunch of examples of ways businesses use habits to their advantage (and how you can too!). I talk about how 95% of purchases are habitual and how this habit formation can be combined with reciprocity and loss aversion. I give several examples from big companies and my personal life. Then I break it all down so you can apply the same principles to your business.

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'18 Nov 09. 21. Behavioral Economics Foundations: Habits

This behavioral economics podcast is about habits and habitual buying. It is another one of my behavioral economics foundations podcasts. When a lot of us think of habits, we focus on bad habits, but we actually have more good habits than bad. Our subconscious does about 99% of the brain’s processing and this applies to habits and buying habits.

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'18 Nov 02. 20. Behavioral Economics Foundations: Defaults

Today’s episode on defaults is going to absolutely blow your mind. You probably don’t realize it, but defaults are everywhere. Basically, every choice has a default. Think of the default as what happens if you do nothing – or if your customer does nothing. More often than not, when presented with a series of options people will go with the default. Listen in to learn how critical it is to consider the default option, complexities of choice architecture, and more.

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'18 Oct 26. 19. Behavioral Economics Foundations: Herding

Herding is the topic of today’s behavioral economics podcast foundations episode. This concept is similar to the way animals herd and for many of the same reasons. For safety, being in the center of the herd offers protection from predators. There is also an assumption that if everyone is running in the same direction they must know where they are going. During this episode I will give examples of how to use herding to your advantage in business, and how herding can go terribly wrong.

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'18 Oct 19. 18. Behavioral Economics Foundations: Priming

Today’s behavioral economics podcast is another foundations episode, and it is all about priming. When primed, your subconscious remembers it recently heard a number, or a statistic or something and that influences the next assumptions it makes – even if they are not even remotely related. I share examples of how easy it is to trick the brain into thinking and answering something wrong with just a little priming.

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'18 Oct 12. 17. Unlocking the Power of Numbers

I talk about the power of numbers in today’s episode. I get in to some of my most frequently asked questions (including ending prices in 99 or 97). I also talk about pricing strategies like using random or “interesting” numbers. I share research, examples, and how you can apply framing using numbers in your business.

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'18 Oct 05. 16. Behavioral Economics Foundations: Framing

 Framing is one of my favorite behavioral economics podcast topics. In the past few weeks, I have covered foundational topics like…

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'18 Sep 28. 15: Behavioral Economics Foundations: Availability

Today’s behavioral economics podcast is about availability. This is another foundational episode that ties in to last week’s episode about scarcity. Similar…

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'18 Sep 21. 14. Behavioral Economics Foundations: Scarcity

Fall is a favorite season of mine and probably a favorite season to many of you. It’s also the time of year…

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'18 Sep 14. 13. Adjusting Your Mindset

Mindset is something that everyone struggles with from time to time. Whether you are experiencing a lack of confidence or stuck with…

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'18 Sep 07. 12. Behavioral Economics Foundations: Relativity

Our brains use relativity to make comparisons when assigning value. Relativity is one of my favorite concepts and part of the behavioral…

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'18 Aug 31. 11. Behavioral Economics Foundations: Anchoring and Adjustment

Today’s behavioral economics podcast is another foundational episode focusing on anchoring and adjustment. My last foundational episode was Episode 9 – Behavioral Economics…

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'18 Aug 24. 10. On Air Strategy Planning Session with Mariel Court

In this behavioral economics podcast it is time to apply what I have been talking about in the first 9 episodes through…

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'18 Aug 17. 9. Behavioral Economics Foundations: Loss Aversion

Because this is a behavioral economics podcast, it is time to build our behavioral economics foundations. This is the first in a…

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'18 Aug 08. 8. What is Value?

I’ll be talking about the meaning of value on today’s behavioral economics podcast. The past three episodes have been dedicated to the…

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'18 Aug 03. 7. Change Management (It’s Still Not About The Cookie)

The past two weeks have been dedicated to my “it’s not about the cookie” framework, which shows how the experience and all…

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'18 Jul 27. 6. How To Sell From The Stage

Last week, I talked about The Truth About Pricing, you might want to listen to that episode before we dive into today’s episode…

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'18 Jul 20. 5. The Truth About Pricing

Pricing is a top concern for most business owners, service people, and sales people. Today, I’m going to tell you the truth…

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'18 Jul 13. 4. Questions or Answers

I am so excited about today’s episode. Why? Because I love questions. I love asking them, being asked them, evaluating them, and…

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'18 Jul 06. 3. Do Lead Magnets Work and Do You Need One?

All over the place these days – they offer you something for free, you fill out a form and get onto their…

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'18 Jul 06. 2. The Top 5 Wording Mistakes Businesses Make

What are the Top 5 wording mistakes? This was a highly requested topic when I did a survey on The Brainy Business Facebook…

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'18 Jul 06. 1. Unlocking the Secrets of the Brain

 Welcome to The Brainy Business Podcast. My name is Melina Palmer. I am super excited to chat with you every week…

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