LISTEN TO MY LATEST PODCAST EPISODE

PODCAST EPISODES

What is behavioral economics? Why does it matter to you?
'20 Nov 27. 128. How to Build Products That Create Change, An Interview with Matt Wallaert

Today I am so excited to introduce you to Matt Wallaert, author of Start at the End: How to Build Products that…

> READ MORE
'20 Nov 20. 127. Good Habits, Bad Habits: An Interview with Wendy Wood

Today I am so excited to introduce you to Dr. Wendy Wood. Her fantastic new book Good Habits Bad Habits (which I…

> READ MORE
'20 Nov 13. 126. The Most Important Step in Applying Behavioral Economics: Understanding the Problem

While researching for my book (which will be coming out in May 2021!) I had the joy of speaking with several dozen…

> READ MORE
'20 Nov 06. 125. How to Approach and Implement Behavioral Insights, an Interview with Michael Hallsworth

In today’s episode, I’m excited to introduce you to Dr. Michael Hallsworth, managing director at Behavioral Insights Team North America and co-author…

> READ MORE
'20 Oct 30. 124. Unleash Your Primal Brain, An Interview with Tim Ash

Today I am so excited to introduce you to Tim Ash, his new book Unleash Your Primal Brain is currently available on…

> READ MORE
'20 Oct 23. 123. Get Your D.O.S.E. of Brain Chemicals, a Behavioral Economics Foundations Episode

Today is all about the four main feel-good chemicals in the brain and understanding how they work. We will also talk about…

> READ MORE
'20 Oct 16. 122. Decoding the Why with Nate Andorsky, CEO of Creative Science

 In today’s episode, I’m excited to introduce you to Nate Andorsky, CEO of Creative Science and author of Decoding the Why….

> READ MORE
'20 Oct 09. 121. Meet GAABS! Interview with founding members of the Global Association of Applied Behavioral Scientists

In today’s episode, I’m so honored to introduce you to four of the founding members of the newly formed GAABS, the Global…

> READ MORE
'20 Oct 02. 120. Precommitment: Boosting Cooperation for Yourself and Others, a Behavioral Economics Foundations Episode

Precommitment can be used for a lot more than keeping to a content schedule. In today’s show, I’ll share an example of how I am using it to be more in alignment with the person I want to be, tips to overcome cognitive dissonance in a positive way (and what that means), some great apps to help with precommitment, behavioral scientists using this in practice, and more!

> READ MORE
'20 Sep 25. 119. Creating a Habit of Curiosity: Interview with Bec Weeks, Cofounder of Pique

Bec Weeks is doing such cool things (and as silly as it is, she has some stellar rose gold headphones that I totally want…long time listeners know I love rose gold!) Beyond that of course, I love the cool things she and the rest of the Pique team are doing to help people use habits in a smart way to improve their lives.

> READ MORE
'20 Sep 18. 118. Behavioural Science Club: Interview with Co-Founder Louise Ward

I am so excited to talk about a fantastic club that started a few months ago on LinkedIn. You’ll learn about the serendipitous nature of how this group was founded during my conversation with one of the catalysts of creating it, Louise Ward. The group is called the Behavioural Science Club.

> READ MORE
'20 Sep 11. 117. Hawthorne Effect: How You Unintentionally Impact Every Experiment, a Behavioral Economics Foundations Episode

Today, we are digging in on the Hawthorne Effect. This effect is named after a series of tests done at Western Electric’s…

> READ MORE
'20 Sep 04. 116. Designing for Behavior Change, Interview with Dr. Steve Wendel

I am very excited to introduce you to Steve Wendel, author of Designing for Behavior Change, head of behavioral science for Morningstar, founder, chairman of the board for Action Design Network, and more. You will hear about confirmation bias, the power of novelty and story, behavior change, the IKEA effect, incentives, and more. There are links to all those past episodes, the certificate program, and information about Steve in the show notes for this episode.

> READ MORE
'20 Aug 28. 115. Announcing! Certificate in Applied Behavioral Economics from the Texas A&M Human Behavior Laboratory

Today I am so, so, so excited to announce something that has been in the works for many months. On Friday, August…

> READ MORE
'20 Aug 21. 114. Stressed and Overcommitted? Tips to Tackle Planning Fallacy, a behavioral economics foundations episode

Today, we are going to be digging in on a particular aspect of optimism bias called the planning fallacy. Essentially, we humans…

> READ MORE
'20 Aug 14. 113. How To Use Behavioral Economics to Create Thriving Cities, an interview with Colu

  Today I am excited to introduce you to a really cool company called Colu. The company was launched in 2014 and…

> READ MORE
'20 Aug 07. 112. The IKEA Effect and Effort Heuristic, a Behavioral Economics Foundations Episode

  On today’s behavioral economics foundations episode we are going to be talking about the IKEA effect as well as the effort…

> READ MORE
'20 Jul 31. 111. Avoiding Everyday Work Disasters, an Interview with Dr. Gleb Tsipursky

   Today I am excited to introduce you to Dr. Gleb Tsipursky, a disaster avoidance expert and author of multiple books…

> READ MORE
'20 Jul 24. 110. Survivorship Bias: Stop Missing What’s Missing (A Behavioral Economics Foundations Episode)

   On today’s behavioral economics foundations episode we are going to be talking about survivorship bias. I decided on this episode…

> READ MORE
'20 Jul 17. 109. Secrets of Motivation and Incentives, Tim Houlihan Interview

 Today features an interview with Tim Houlihan, cohost of Behavioral Grooves podcast and the Weekly Grooves podcast, also the founder of…

> READ MORE
'20 Jul 10. 108. How To Start and Grow a Successful Podcast, Tips from a Behavioral Economist

2 years. 6 continents. 108 episodes. 162 countries. 207,000+ downloads. and this is just the beginning… Today’s episode honors the two year…

> READ MORE
'20 Jul 03. 107. How to Have Difficult Conversations About Race & Inequality: Interview with Kwame Christian

Today’s episode features a discussion with Kwame Christian, host of the Negotiate Anything Podcast, with tips for having difficult conversations around racism,…

> READ MORE
'20 Jun 26. 106. Network Effect: How to Leverage the Power of a Group (A Behavioral Economics Foundations Episode)

On today’s behavioral economics foundations episode we are going to be talking about the network effect (or perhaps it is more accurate…

> READ MORE
'20 Jun 19. 105. Subscriptions and Membership Programs: A Behavioral Economics Perspective

Today, we are going to be talking about subscription models and membership groups. I have been thinking about an episode on this…

> READ MORE
'20 Jun 12. 104. How To Ethically Influence People: Interview with Author Brian Ahearn

Today, I am very excited to introduce you to Brian Ahearn, one of only 20 trainers certified by Robert Cialdini to teach…

> READ MORE
'20 Jun 05. 103. How To Revisit & Update Your Lead Magnets, Freebies & Opt-Ins

Today’s episode discusses why every business needs to revisit their lead magnets, freebies, and opt-ins right now. I’ve mentioned on a couple…

> READ MORE
'20 May 29. 102. Confirmation Bias: How Your Subconscious Beliefs Shape Your Experiences (A Behavioral Economics Foundations Episode)

Today, we are going to be covering confirmation bias – I know this sounds like one of those concepts you probably think…

> READ MORE
'20 May 22. 101. Dan Ariely Interview: Discussing Shapa, the Numberless Scale

Today’s episode features a discussion with Dr. Dan Ariely – you know that name by now right? We talk about the numberless…

> READ MORE
'20 May 15. 100. 100 Episodes – 1 Big Insight

It is amazing to realize that we have been together now for 100 episodes and that by the time this comes out…

> READ MORE
'20 May 08. 99. Bikeshedding: Why The Simplest Tasks Can Keep You Stuck (A Behavioral Economics Foundations Episode)

Today, we are going to be talking about bikeshedding, also known as Parkinson’s Law of Triviality. There is definitely a reason I…

> READ MORE
'20 May 01. 98. Behavior Change at WW and Beyond, an Interview with Dr. Julie O’Brien

Today, I am very excited to introduce you to Dr. Julie O’Brien, a behavioral scientist applying concepts from behavioral economics in business….

> READ MORE
'20 Apr 24. 97. Peak-End Rule: Why Averages Don’t Always Matter (A Behavioral Economics Foundations Episode)

Imagine any experience, from eating out to buying something online, and consider these questions you have probably heard a lot: “How was…

> READ MORE
'20 Apr 17. 96. How to Make it Easy to Do Business With You With Nikki Rausch

I am very excited to bring back Nikki Rausch, from Sales Maven and one of my very favorite people on earth. You…

> READ MORE
'20 Apr 10. 95. Hate Being on Camera? Understand Your Brain’s Biases To Change Your Mind

In a world of selfies, Instastories and YouTube…it’s hard to not be on camera these days. With the coronavirus pandemic (which I covered in episode 91), the world has been flocking to Zoom, which before the end of February had already added more active users than in all of 2019. Today’s episode gets into concepts like familiarity bias, confirmation bias, and comparisons that are working to make our brains hate seeing and hearing ourselves from the outside looking in.

> READ MORE
'20 Apr 03. 94. Behavioral Economics Testing In A Real Business: Interview with Dr. Sudy Majd

I am very excited to introduce you to Dr. Sudy Majd, a behavioral scientist applying concepts from behavioral economics in business. Sudy…

> READ MORE
'20 Mar 27. 93. Normalcy Bias: Why We Love To Know What’s Coming And How It Keeps Us Stuck (a Behavioral Economics Foundations Episode)

Have you ever wondered why it’s blindly accepted to just do things the same way they’ve always been done? Have you noticed…

> READ MORE
'20 Mar 20. 92. Fundamental Attribution Error: Why the Pot Insists on Calling the Kettle Black (a Behavioral Economics Foundations Episode)

Fundamental attribution error is another example of a behavioral economics concept with a really terrible name. Similar to my choice to call…

> READ MORE
'20 Mar 13. 91. Coronavirus and How the Human Brain Responds to Pandemics

Coronavirus (or COVID-19) is everywhere on the news, and everyone’s talking about it. The statistics and status of outbreaks are changing rapidly,…

> READ MORE
'20 Mar 06. 90. Habit Weekly: A Discussion With Creator Samuel Salzer

I am very excited to introduce you to Samuel Salzer, founder of the super awesome resource Habit Weekly. He provides content via…

> READ MORE
'20 Feb 28. 89. Focusing Illusion: Why Thinking About Something Makes It Seem More Important Than It Is (A Behavioral Economics Foundations Episode)

In a previous episode, I talked about a study on happiness which found that when asked if people thought they would be…

> READ MORE
'20 Feb 21. 88. Marketing to Mindstates: A Discussion With Author, Will Leach

Companies are getting more savvy about using behavioral economics not only to sell products, but to help consumers make better choices. Will…

> READ MORE
'20 Feb 14. 87. Social Proof: How to Use Herding to Boost Engagement and Sales

Social proof was introduced by Robert Cialdini in his book Influence. It’s one of the six principles of persuasion (accompanied by reciprocity,…

> READ MORE
'20 Feb 07. 86. Peloton: A Behavioral Economics Analysis

Last year on the show, there were behavioral economics analyses of Apple Card, Costco and Starbucks and this is the first time…

> READ MORE
'20 Jan 31. 85. What is BrainyTab? An Interview with the Founders Radu and Raluca Judele

As students of behavioral economics know even when we are aware of our biases, they still exist. Our brains and subconscious act…

> READ MORE
'20 Jan 24. 84. How to Stack and Bundle Products and Services So They Are Most Appealing to Potential Customers

This show is all about how to stack products and services to make them the most appealing to your potential customers. Those…

> READ MORE
'20 Jan 17. 83. How to Organize Your Brain with Behavioral Economics

Clutter has a negative impact on your brain. It can lead to disorganization, overwhelm, increased stress, and even health issues. That’s why…

> READ MORE
'20 Jan 10. 82. The Best Content from the Brainy Business in 2019

I don’t know about you…but I am having a hard time believing that it’s 2020 already. 2019 was such an amazing year…

> READ MORE
'20 Jan 03. 81. How to Finally Change Your Behavior (So it Sticks)

In honor of the new year, today’s episode is about how to make behavioral change that sticks. Welcome to 2020 everyone! 2019…

> READ MORE
'19 Dec 27. 80. Celebrate! It’s more important than you think

Merry and happy holidays to you all – whatever you celebrate or don’t, wherever you are in the world…I hope you are…

> READ MORE
'19 Dec 20. 79. Why Our Brains Love Nostalgia & Traditions (And How To Incorporate Them Into Your Business Strategy)

Holidays are a time filled with traditions and reflecting upon the past, remembering the good ol’ days or reliving your childhood…while creating…

> READ MORE
'19 Dec 13. 78. How to Become Indistractible, Interview With Author Nir Eyal

I am so beyond excited to introduce you to Nir Eyal, author of the fantastic new book Indistractable, which I have mentioned…

> READ MORE
'19 Dec 06. 77. How to Raise Your Prices

“How do I raise my prices?” is a question I hear all the time. You all know that pricing is my jam….

> READ MORE
'19 Nov 29. 76. The Brainy Benefits of Gratitude

Happy Thanksgiving! This episode is coming out the day after Thanksgiving, also known as Black Friday – a day of crazy deals…

> READ MORE
'19 Nov 22. 75. The Littery – Interview with CEO Michael Manniche

Litter is found just about everywhere you find people. Discarded wrappers and dropped pieces of paper aren’t meant to be cluttering up…

> READ MORE
'19 Nov 15. 74. Time Pressure: A Behavioral Economics Foundations Episode

It’s that time of year when everything starts to speed up. We all have so much to do for our businesses and…

> READ MORE
'19 Nov 08. 73. Starbucks: A Behavioral Economics Analysis

Six months ago, I did my behavioral economics analysis of Costco, which has zoomed into the 11th most downloaded episode of this…

> READ MORE
'19 Nov 01. 72. Friction – What It Is And How To Reduce It, with Roger Dooley

Roger Dooley is here to talk about his new book Friction. Roger is the founder of the Neuromarketing Science website, host of…

> READ MORE
'19 Oct 25. 71. Prefactual Thinking: How to Turn “What If” Into “Why Not” – Behavioral Economics Foundations

You may remember episode 68 on counterfactual thinking (why we ‘what if’ and ‘if only’). That episode and the Inc.com article I…

> READ MORE
'19 Oct 18. 70. How to Set, Achieve & Exceed Brainy Goals

 How do successful people get things done? A lot of it has to do with setting and achieving goals. A topic…

> READ MORE
'19 Oct 11. 69. Management Mess To Leadership Success, an Interview with Scott Miller, EVP of Thought Leadership at FranklinCovey

After a year of doing this podcast, I’ve noticed trends in the topics I’ve been requested to do. My Human Behavior Lab…

> READ MORE
'19 Oct 04. 68. Counterfactual Thinking: Why We ‘What If’ And ‘If Only’ (A Behavioral Economics Foundations Episode)

I love the concept of counterfactual thinking. In fact, it was one of my favorite things to read about in school –…

> READ MORE
'19 Sep 27. 67. How to Get (and Stay) Motivated

Motivation is definitely a key piece of the mindset puzzle, so it’s no wonder its been taking up brain space for me…

> READ MORE
'19 Sep 20. 66. Ultimate Pricing Confidence with Special Guest Interviewer Nikki Rausch

The Brainy Business Pricing Course is now live. For a fun twist on today’s episode, I am interviewed by my good friend…

> READ MORE
'19 Sep 13. 65. Can Behavioral Economics Increase Savings?

I’m so excited to finally talk to you about my study on behavioral economics and increasing savings rates. In my master’s program,…

> READ MORE
'19 Sep 06. 64. How To Make Concepts Tangible

The physical representation of concepts is an important tool to use in your business. Things like colors and shapes can be recalled…

> READ MORE
'19 Aug 30. 63. How To Set Up Your Own Experiments

Testing and experimenting is one of the best ways to find what works best for your business. This week we are talking…

> READ MORE
'19 Aug 23. 62. Game Theory: Life And Business Are A Game…Do You Know The Rules?: A Behavioral Economics Foundations Episode

If you’ve been listening to the podcast for a while, you already know that humans aren’t rational (and, honestly, you probably know…

> READ MORE
'19 Aug 16. 61. Color Theory: When It Comes To Color, This 1 Thing Matters More Than Anything Else

Last week we talked about how to surprise and delight customers, as well as the difference between satisfaction and delight and its…

> READ MORE
'19 Aug 09. 60. Surprise and Delight

First off – welcome to episode 60! How exciting – I love hitting milestones and I am excited to celebrate this one…

> READ MORE
'19 Aug 02. 59. Pain of Paying: Why The First Item In A Purchase Is The Hardest: A Behavioral Economics Foundations Episode

Buying things isn’t all fun and games – and the process of paying for things can actually cause pain for many people….

> READ MORE
'19 Jul 26. 58. Partitioning: Why We Eat More Cheetos From A Party-Sized Bag Than A Fun Size: A Behavioral Economics Foundations Episode

Last week was the tribute to NASA in honor of the 50 year anniversary of Neil Armstrong’s first steps on the moon….

> READ MORE
'19 Jul 19. 57. 5 Things Your Business Must Learn from NASA

In honor of the 50 year anniversary of Neil Armstrong landing on the moon, we are going to talk about behavioral economics…

> READ MORE
'19 Jul 12. 56. Mental Accounting: How To Make Your Money Math Work For You: A Behavioral Economics Foundations Episode

Hopefully, you tuned in last week for the special anniversary episode, where I went over the top episodes by downloads, your votes…

> READ MORE
'19 Jul 05. 55. Special Anniversary Episode: Celebrating the First Year of the Podcast

Welcome to season two of The Brainy Business. This episode is a special anniversary episode celebrating the first year of the podcast….

> READ MORE
'19 Jun 28. 54. Biases Toward Novelty and Stories

Today is our last episode in the series on biases – and the last episode of the first year of the podcast!…

> READ MORE
'19 Jun 21. 53. An Overview of Lazy Brain Biases

We are getting near the end of our eight week series on all the biases. There is just one more to go…

> READ MORE
'19 Jun 14. 52. Biases – Math is Hard

Last week we got to finally have the episode on time discounting, which was very exciting for me because as many of…

> READ MORE
'19 Jun 07. 51. Time Discounting: The I’ll Start Monday Effect – My Favorite Concept!: A Behavioral Economics Foundations Episode

Today, we are getting back to our behavioral economics foundations episodes to discuss time discounting. I hope you enjoyed the last three…

> READ MORE
'19 May 31. 50. Selective Attention Biases

This has been an amazing month as I spoke at eight different events across the country on 6 different topics, from pricing…

> READ MORE
'19 May 24. 49. Present Versus Future Biases

 This episode is about present versus future biases. This is part 4 of our 8 part series about biases. We’ve already…

> READ MORE
'19 May 17. 48. An Overview of Memory Biases

This behavioral economics podcast episode is about memories. Specifically, it will be an overview of memory biases  Last week, we took a…

> READ MORE
'19 May 10. 47. A Behavioral Economics Analysis of Costco

If you’ve been listening to the podcast for a while, you have likely heard me mention Costco before. They do so many…

> READ MORE
'19 May 03. 46. Biases Toward Others – Including Groups

This is the second episode in the series on “all the biases” broken up into eight categories. Last week, I told you…

> READ MORE
'19 Apr 26. 45. Overview of Personal Biases

This is the start of a new series on cognitive biases. To present the series in an organized fashion I found around…

> READ MORE
'19 Apr 19. 44. Rebrand, Refresh or Reinforce?

It’s time to talk about rebranding, refreshing or reinforcing your brand and when and why. During this episode I am going to talk about the difference between rebranding, a brand refresh and what it means to reinforce your brand…as well as examples of each one with advice to help you decide when you should do each in your own business.

> READ MORE
'19 Apr 12. 43. A Guide for You to Create a Brainy Brand

Branding is one of my all time favorite topics. If you are new to the show (in which case, welcome) you may…

> READ MORE
'19 Apr 05. 42. Apple Card: A Behavioral Economics Analysis

We are digging into Apple’s recent announcements today, with a heavy focus on Apple Card. When Apple made its announcements and Apple…

> READ MORE
'19 Mar 29. 41. Structuring Complex Choices: The “S” in NUDGES: A Behavioral Economics Foundations Episode

This is the end of our series on nudges and choice architecture – we started with an introduction to the concept in…

> READ MORE
'19 Mar 22. 40. Give Feedback: The “G” in NUDGES: A Behavioral Economics Foundations Episode

In this behavioral economics podcast, I talk about the importance of feedback, and why it lets us know if we are doing a good or a bad job. I give several real life examples involving cars, banking, our continued HVAC example, and some fun gadgets that help us conserve energy or be better weekend painters. I talk about the importance of visual cues and incorporating all of the senses and how the concepts in this series can be used to improve your business.  

> READ MORE
'19 Mar 15. 39. Expect Error: The “E” in NUDGES: A Behavioral Economics Foundations Episode: A Behavioral Economics Foundations Episode

This behavioral economics podcast is another foundations episode where we discuss the E in NUDGES: expect error. I think this might be…

> READ MORE
'19 Mar 08. 38. Defaults: The “D” in NUDGES: A Behavioral Economics Foundations Episode: A Behavioral Economics Foundations Episode

This week marks the halfway point in our episodes on the types of NUDGES. We have already covered incentives and understanding mapping….

> READ MORE
'19 Mar 01. 37. Understanding Mapping: The “U” in NUDGES: A Behavioral Economics Foundations Episode: A Behavioral Economics Foundations Episode

Now that we tackled incentives last week, we will jump into understanding mapping – both what in the world that means…and how to use it to your best advantage in your business. In this behavioral economics podcast, I share how nudges and my 5 Steps for Mapping can be used in your business to encourage the buying process.

> READ MORE
'19 Feb 22. 36. Incentives – The “N” In NUDGES: A Behavioral Economics Foundations Episode: A Behavioral Economics Foundations Episode

This episode will explain what iNcentives mean when it comes to nudges, I will reference some excerpts from Nudge by Richard Thaler and Cass Sunstein, as well as some of their research papers. The goal of this behavioral economics podcast will be to help you think about how to offer incentives and nudge your clients to look at things differently while using nudges in your business.  

> READ MORE
'19 Feb 15. 35. NUDGES & Choice Architecture: Introducing Nobel-Winning Concepts: A Behavioral Economics Foundations Episode

Nudges and choice architecture are complex and advanced topics. During my master’s program, I had an entire course on choice architecture, so…

> READ MORE
'19 Feb 08. 34. Optimism Bias: The Good And The Bad Of Those Rose-Colored Glasses: A Behavioral Economics Foundations Episode

Today’s behavioral economics foundations episode is all about the optimism bias. I hope you’ve got your rose colored glasses, because here we…

> READ MORE
'19 Feb 01. 33. Inside the Texas A&M Human Behavior Lab

I recently took a trip down to College Station, Texas to visit the Human Behavior Lab at Texas A&M University – which is (at the time of recording) the largest human behavior lab in the world. Today’s behavioral economics podcast gives you an inside look at what happens inside of a laboratory like this.

> READ MORE
'19 Jan 25. 32. The Overwhelmed Brain and Its Impact on Decision Making

What happens when our brains get overwhelmed? What is the impact on decision making? Today’s behavioral economics podcast is going to focus on these foundational topics. Businesses always ask people to take some sort of action (buy this, click here, download that). It’s a good idea to be careful not to overwhelm your potential customer. An overwhelmed brain will move on and file your business in the “maybe I’ll look at this later” pile.

> READ MORE
'19 Jan 18. 31. Mirror Neurons: A Fascinating Discovery From A Monkey, A Hot Day, And An Ice Cream Cone: A Behavioral Economics Foundations Episode

Mirror neurons are the topic of today’s behavioral economics podcast. We are really going to get into what they are, how they work and why they matter in any business. Mirror neurons are the key to empathy and our ability to learn from observing others instead of only by doing things ourselves.

> READ MORE
'19 Jan 11. 30. Booms and Busts

This episode is relevant today because of the current status of the stock market, which had a tumultuous 2018 to say the least, as well as the recent rise and fall of cryptocurrency.  In this episode, I will cover optimism bias, overconfidence, herd mentality, time discounting, and emotions like envy and excitement.

> READ MORE
'19 Jan 04. 29. Resolutions and Keeping Commitments

Why is it so hard to keep our resolutions even when we have the best of intentions? That is what this episode is all about. I am going to dig into 5 ways we have all been approaching resolutions wrong, and give you the strategy you need to change that in 2019 once and for all.

> READ MORE
'18 Dec 28. 28. Why Picking Something Up Makes People More Likely To Buy – On The Sense Of Touch: A Behavioral Economics Foundations Episode

This behavioral economics podcast episode is the final installment of my series on the five senses. We’ve already talked about sight, smell,…

> READ MORE
'18 Dec 21. 27. Did You Hear That? – On The Sense of Hearing: A Behavioral Economics Foundations Episode

Today’s behavioral economics podcast is all about the sense of hearing and sound. As a vocalist, avid music lover and podcaster, sound and the sense of hearing is very near and dear my heart. I talk about the basics of hearing and how the brain interprets signals from the ear. Similar to the sense of smell, sound can have a huge impact on what the brain perceives. I share some fun studies and articles that involve music, pop culture, branding, and I even play some some branding sounds for you to guess. As always, everything ties back to how you can use sounds to make your business more appealing to your target market.

> READ MORE
'18 Dec 14. 26. Why You Actually Taste With Your Nose – On The Sense Of Taste: A Behavioral Economics Foundations Episode

Today marks the halfway point in our series on the five senses – we have already talked about sight and smell…and today we are digging into taste. Smell is directly tied to the emotional center of the brain and also closely bonded to our memories. Taste is not as strong in that department, but it still has more of a link than some of the other senses. In this episode, I talk about parts of the sense of smell that are closely tied to taste. We dig into mirror neurons for the first time. In case you don’t know, I explain what anosmia is and tie everything into ways to increase and improve your business.

> READ MORE
'18 Dec 07. 25. Why Burnt Popcorn Has Derailed So Many Meetings – On The Sense Of Smell: A Behavioral Economics Foundations Episode

This behavioral economics podcast continues our series about the five senses. Last week, I talked about the sense of sight. This week I’m talking about the sense of smell. No matter what type of business you have, these episodes will apply to you. The senses are all powerful and create memories the brain uses to make decisions, and decision making is a big part of successful business.

> READ MORE
'18 Nov 30. 24. Vision Does Not Happen In The Eyes, But In The Brain – On The Sense of Sight: A Behavioral Economics Foundations Episode

This is the beginning of a series on the five senses – beginning with sight and moving through sound, touch, taste and smell (not necessarily in that order). I am starting with sight because it is the most powerful of our senses by far and the things I am going to share with you in this episode are going to just blow your mind.

> READ MORE
'18 Nov 23. 23. Reciprocity: Give A Little, Get A Lot: A Behavioral Economics Foundations Episode

Reciprocity is the perfect topic to talk about this time of year. Today’s behavioral economics podcast is another foundations episode, and it’s all about reciprocity. I explain how our brains process gift giving and why we often give reciprocal gifts of higher value than the original gift.

> READ MORE
'18 Nov 16. 22. The Power of Habit

This behavioral economics podcast is building on the most recent foundations episodes to really dig into the power of habit. Last week I really went deep into what habits are and how they work. Today, I am going to share a bunch of examples of ways businesses use habits to their advantage (and how you can too!). I talk about how 95% of purchases are habitual and how this habit formation can be combined with reciprocity and loss aversion. I give several examples from big companies and my personal life. Then I break it all down so you can apply the same principles to your business.

> READ MORE
'18 Nov 09. 21. Habits: 95% Of Decisions Are Habitual – Which Side Is Your Business On?: A Behavioral Economics Foundations Episode

This behavioral economics podcast is about habits and habitual buying. It is another one of my behavioral economics foundations podcasts. When a lot of us think of habits, we focus on bad habits, but we actually have more good habits than bad. Our subconscious does about 99% of the brain’s processing and this applies to habits and buying habits.

> READ MORE
'18 Nov 02. 20. Defaults: Why The Pre-Selected Choice Wins More Often Than Not: A Behavioral Economics Foundations Episode

Today’s episode on defaults is going to absolutely blow your mind. You probably don’t realize it, but defaults are everywhere. Basically, every choice has a default. Think of the default as what happens if you do nothing – or if your customer does nothing. More often than not, when presented with a series of options people will go with the default. Listen in to learn how critical it is to consider the default option, complexities of choice architecture, and more.

> READ MORE
'18 Oct 26. 19. Herding: Come On And Listen…Everyone Else Is Doing It: A Behavioral Economics Foundations Episode

Herding is the topic of today’s behavioral economics podcast foundations episode. This concept is similar to the way animals herd and for many of the same reasons. For safety, being in the center of the herd offers protection from predators. There is also an assumption that if everyone is running in the same direction they must know where they are going. During this episode I will give examples of how to use herding to your advantage in business, and how herding can go terribly wrong.

> READ MORE
'18 Oct 19. 18. Priming: Why You Should Never Have A Difficult Conversation With Someone Holding An Iced Coffee: A Behavioral Economics Foundations Episode

Today’s behavioral economics podcast is another foundations episode, and it is all about priming. When primed, your subconscious remembers it recently heard a number, or a statistic or something and that influences the next assumptions it makes – even if they are not even remotely related. I share examples of how easy it is to trick the brain into thinking and answering something wrong with just a little priming.

> READ MORE
'18 Oct 12. 17. Unlocking the Power of Numbers

I talk about the power of numbers in today’s episode. I get in to some of my most frequently asked questions (including ending prices in 99 or 97). I also talk about pricing strategies like using random or “interesting” numbers. I share research, examples, and how you can apply framing using numbers in your business.

> READ MORE
'18 Oct 05. 16. Framing: How You Say Things Matter More Than What You’re Saying: A Behavioral Economics Foundations Episode

 Framing is one of my favorite behavioral economics podcast topics. In the past few weeks, I have covered foundational topics like…

> READ MORE
'18 Sep 28. 15: Availability: Why People Are More Likely To Get Flood Insurance Right After a Flood: A Behavioral Economics Foundations Episode

Today’s behavioral economics podcast is about availability. This is another foundational episode that ties in to last week’s episode about scarcity. Similar…

> READ MORE
'18 Sep 21. 14. Scarcity: Why We Think Less Available Means More Value: A Behavioral Economics Foundations Episode

Fall is a favorite season of mine and probably a favorite season to many of you. It’s also the time of year…

> READ MORE
'18 Sep 14. 13. Adjusting Your Mindset: Tips To Overcome Imposter Syndrome And More: A Behavioral Economics Foundations Episode

Mindset is something that everyone struggles with from time to time. Whether you are experiencing a lack of confidence or stuck with…

> READ MORE
'18 Sep 07. 12. Relativity: The Brain Can’t Value One-Off Items: A Behavioral Economics Foundations Episode

Our brains use relativity to make comparisons when assigning value. Relativity is one of my favorite concepts and part of the behavioral…

> READ MORE
'18 Aug 31. 11. Anchoring & Adjustment: The 1 Word That Increased Sales 38%: A Behavioral Economics Foundations Episode

Today’s behavioral economics podcast is another foundational episode focusing on anchoring and adjustment. My last foundational episode was Episode 9 – Behavioral Economics…

> READ MORE
'18 Aug 24. 10. On Air Strategy Planning Session with Mariel Court

In this behavioral economics podcast it is time to apply what I have been talking about in the first 9 episodes through…

> READ MORE
'18 Aug 17. 9. Loss Aversion: Why Getting New Stuff Is Not The Same: A Behavioral Economics Foundations Episode

Because this is a behavioral economics podcast, it is time to build our behavioral economics foundations. This is the first in a…

> READ MORE
'18 Aug 08. 8. What is Value?

I’ll be talking about the meaning of value on today’s behavioral economics podcast. The past three episodes have been dedicated to the…

> READ MORE
'18 Aug 03. 7. Change Management (It’s Still Not About The Cookie)

The past two weeks have been dedicated to my “it’s not about the cookie” framework, which shows how the experience and all…

> READ MORE
'18 Jul 27. 6. How To Sell From The Stage

Last week, I talked about The Truth About Pricing, you might want to listen to that episode before we dive into today’s episode…

> READ MORE
'18 Jul 20. 5. The Truth About Pricing

Pricing is a top concern for most business owners, service people, and sales people. Today, I’m going to tell you the truth…

> READ MORE
'18 Jul 13. 4. Questions or Answers

I am so excited about today’s episode. Why? Because I love questions. I love asking them, being asked them, evaluating them, and…

> READ MORE
'18 Jul 06. 3. Do Lead Magnets Work and Do You Need One?

All over the place these days – they offer you something for free, you fill out a form and get onto their…

> READ MORE
'18 Jul 06. 2. The Top 5 Wording Mistakes Businesses Make

What are the Top 5 wording mistakes? This was a highly requested topic when I did a survey on The Brainy Business Facebook…

> READ MORE
'18 Jul 06. 1. Unlocking the Secrets of the Brain

 Welcome to The Brainy Business® Podcast. My name is Melina Palmer. I am super excited to chat with you every week…

> READ MORE
SUBSCRIBE TO MY NEWSLETTER
You don’t want to miss out on these behavioral economics concepts – and tips for how to apply them in your business.
Your Information will never be shared with any third party.
The 10 Behavioral Economics Concepts You Need To Know (And How To Apply Them)
Get your FREE copy today!

I agree to the Terms and Conditions and Privacy Policy. I also consent to receive your email newsletter.

BOOK MELINA
Tell me a little about your event (name, dates, attendee, budget, etc.) I will personally respond to discuss the opportunity. I look forward to speaking at your event!
Master Your Mindset
I guarantee Master Your Mindset will help you uplevel your mindset and bolster your business strategies. I’m so confident you’ll love it, I want you to try it free.
FREE mini-course