I can hardly believe the topic of this episode! It has been such a long time in the making and I’m so honored and overjoyed to be able to share this with you. My first book, What Your Customer Wants and Can’t Tell You, is coming out and will be available in the world starting May 11, 2021 in the US and shortly thereafter around the world.
I am so excited to have Kwame Christian back on the show. Kwame was first on the show back in July of 2020. We have become friends over this past year and I know how much fun he is to talk to and such a wealth of information.
Today I am very excited to introduce you to Dr. Michelle Auerbach. She and I met a few weeks back by an introduction from
Disney is such a massive company this episode could have gone in a lot of different ways. Today is mostly focused on traditional Disney: amusement parks, movies, and a bit about Disney+. I’ll go through a whole bunch of concepts from behavioral economics that I see them using/leveraging in their work, and explain what you can learn from Disney in your business.
Do you think that hyping up yourself or your business is a good thing, or does it feel a little shady to you? Join me in this episode of The Brainy Business as I interview Michael F. Schein, who, among many other topics, discusses his take on that and how he personally believes hype to be a good thing.
Today is all about status quo bias. This is perhaps one of the most foundational foundations there is. It truly is at the center of so many biases and heuristics the brain uses to make decisions, which is why you have heard me talk about it a lot on the show.
Have you ever wondered why people buy the things that they do? Are you curious about how marketers and advertisers try to get your attention and money?
Jennifer Clinehens is currently CX Strategy Director at Havas CX Helia, London, where she uses behavioral science and psychology to improve the customer experience for brands like Lloyds Banking Group and Compare the Market.
Today I get the honor of introducing you to Dr. Benny Cheung, a director of DecTech. You may remember that company’s name as Dr. Henry Stott, a cofounder, joined me on the show in episode 130 to discuss some of their other work.
Today we will be digging in on the endowment effect. This concept is similar to a few you have heard on the show before, including
Today I am so excited to introduce you to Patrick Fagan, author of the book Hooked: Why Cute Sells and Other Marketing Magic That We
Today I am so excited to introduce you to Dr. Felicity Heathcote-Marcz. I know you’ll learn a lot from this conversation with Felicity because…I did
Today we are going to be talking about a really cool trick called temptation bundling. You may have noticed this is a shorter episode than
Have you ever wondered why people buy the things that they do? Are you curious about how marketers and advertisers try to get your attention and money?
In today’s episode, I am so excited to introduce you to Aline Holzwarth. Talk about an amazing person doing fantastic and exciting things! Aline
Today I am so excited to introduce you to Richard Chataway. Richard is such an awesome and fun guy to chat with. He has worked
While 2020 was nowhere near the year any of us were expecting it to be, I’m always looking for silver linings, so it seemed worth taking the time to celebrate the top content and accomplishments here at The Brainy Business over the past year.
This is the last episode of 2020! Like most everyone, I am very excited to be putting this year in the rear-view mirror. So many
Today I am very pleased to introduce you to Jez Groom and April Vellacott, coauthors of the book Ripple: The big effects of small behaviour
Today I am very pleased to introduce you to Dr. Henry Stott, cofounder of Dectech, a behavioral science consultancy in the UK. As you’ll hear
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