180. Unboxing Videos: Why Do They Work?
Today’s episode is dedicated to talking through the brain science of what is going on behind the scenes of an unboxing video.
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Today’s episode is dedicated to talking through the brain science of what is going on behind the scenes of an unboxing video.
The internationally acclaimed book, Nudge, has shaped a lot of the field of behavioral economics. It has also spurred a whole other area which one
It’s November – a month where many begin to reflect on the year and (at least here in the states) consider the things we are
A company’s success nowadays is so reliant upon pitching and getting media coverage. Having a credible source say positive things about you and your company
Have you ever had a disruption in your routine – moving to a new house, taking a new route to work – and found yourself
Back on episode 111, I was joined by Dr. Gleb Tsipursky, CEO of Disaster Avoidance Experts discussing his book “Never Go With Your Gut.” When
Have you ever wondered why people buy the things that they do? Are you curious about how marketers and advertisers try to get your attention and money?
A few months ago, in episode 162 you got to hear from Leidy Klotz about his fantastic new book Subtract, which is based on this
I am very excited to introduce you to Dr. Andy Luttrell, a social psychologist who has (at least so far) devoted his career to understanding people’s opinions. You know I love a good question, and he is mostly curious about those opinions people hold onto really tightly and can’t seem to let go of.
Prince Ghuman is here to expand on the conversation about Pop Neuro and discuss some more amazing work.
I will tell you all about the paradox of choice: what it is, and why it matters for you in life and in business (including some tips for creating and presenting options to your current and potential customers).
This conversation with Ingrid was fantastic. I was delighted when the team at Greenbook said I could share this conversation here with you on The Brainy Business. This is the exact audio from that conference, and if you want to see it in video form, it will be shared via my free global community, the BE Thoughtful Revolution when the episode airs.
Today is a very fun episode about something that you might not think has a science to it, but definitely does which is so amazing! My guest is Troy Campbell, who has done so many cool things so far in his career, and he is here to talk about how you can do the same by incorporating the science of cool.
Have you ever wondered why people buy the things that they do? Are you curious about how marketers and advertisers try to get your attention and money?
Today I am excited to introduce you to Dr. Michelle Niedziela, VP of Research and Innovation at HCD Research. She is also an editorial board
Today’s episode is all about hindsight bias. You have probably heard the phrase “Hindsight is 20/20” and maybe even said it yourself on occasion. Well, I hate to burst your bubble, but this simply isn’t true.
Today I am very excited to talk about something I know is a common question for many these days. It is something that I get asked a lot and what I know many see as the future of behavioral economics and the overall behavioral sciences: AI.
Today I am very excited to have Matej Sucha with me on the show to talk about the importance of applied behavioral economics and the work he has done to help shape the field. There are two fairly distinct camps in the behavioral sciences: academic research and applied. While many of us work together, there are different goals for each and there can be disagreement from time to time.
I am very excited to have Dr. Amy Bucher on the show to talk about how you can design for behavior change using insights from her fantastic career and wonderful book, Engaged.
Today we are going to be talking about something that is sort of a fact of life whether we like it or not. If you want to live in the world amongst other people and put your personal or professional brand out there, you need to be prepared for negative reviews.
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