Today’s episode honors the two year anniversary of the podcast with some celebration and my tips for starting and growing a successful podcast. The Brainy Business podcast launched with its first three episodes on Friday, July 6, 2018. We have had an episode every single week since then and never missed a Friday release or newsletter in those 2 years. Hooray!
- [00:46] This week is the two year anniversary of The Brainy Business podcast, which launched with its first three episodes on Friday, July 6, 2018.
- [01:38] There have been listeners in 162 countries.
- [04:04] I appreciate each and every one of you who has ever interacted or connected with The Brainy Business.
- [06:10] Podcasting is a growing medium, and just like any exciting new format it can feel like “everyone” has a podcast and that you “must” be there to be successful in business.
- [07:24] If it isn’t worth your time to be there and build it the right way, it probably isn’t worth doing.
- [09:39] Sure, I could spend less time preparing for each episode, but all those things are what make The Brainy Business successful.
- [11:41] I did the research and invested in good audio from the beginning.
- [13:45] Why is a podcast a good fit for your business model and how will it support the work you do?
- [14:28] One other reason I started the show was to help people understand what behavioral economics even is and how it can apply to business.
- [16:36] Knowing your goals before you jump in and create a podcast is incredibly important and should be used to determine how you set up the structure of your show.
- [19:03] Clear, concise, targeted content can often take more time to create than something longer.
- [20:35] Most podcasts don’t get past episode seven.
- [21:27] Podcast stats aren’t as detailed as we would all like them to be.
- [22:35] Most podcasts do not make money, and actually cost money.
- [24:05] Podcast downloads are not a perfect science and the numbers look at the average after an episode has been live for 30 days.
- [26:54] According to Libsyn, the hosting platform I and many other podcasters use, the average podcast episode has 141 downloads after 30 days. (As you saw in the intro, The Brainy Business was above this from the first month of launching the show, even though I didn’t have a big list – the tips in this episode are a big reason why.) Preorder Your Podcast Episode Best Practices Checklist NOW
- [28:22] Think about how you will stand out from competitors.
- [28:56] Knowing which areas are searchable is important in helping people find you.
- [30:45] Searchability and clear alignment to the topic was most important.
- [32:43] The name and art should draw their eye and make them want to click to get to the next step of reading your full title and description and decide if they want to listen to an episode.
- [33:38] If you are going to be investing in a podcast, it should be a main driver of business for you.
- [36:06] In my opinion, it is almost not worth doing if you aren’t going weekly.
- [38:12] Start with your first three episodes and go live with them on the first day. This allows people to begin that binge listening and start forming that habit.
- [39:46] It is more important to pick a day that works with your schedule so you can release great content on time every time than it is to be on the “perfect’ day.
- [41:12] For each episode, I come up with the topic and determine if it will be a guest or a solo episode. After I determine my topic I start doing my research and write the full script.
- [41:51] After all the preparation, I then record using my ATR2100 mic into a system called Audacity. Then I submit to the team for editing and creating social media graphics and worksheets for the episode (using Canva).
- [42:43] I listen to every single episode and review and edit the show notes before approving.
- [43:26] I also create audiograms (using Headliner), set up the newsletter (Active Campaign) and write the social copy for all platforms.
- [45:11] Spend an hour making a list of every topic you could possibly do an episode or post about. Break them up into smaller pieces, combine some together, list as many as you can.
- [46:09] Write down ideas in bulk when you don’t need them right away. It is much easier to come up with a bunch of topics when you don’t need them. When it is for next week’s show it is a lot harder to create a topic from scratch.
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More from The Brainy Business:
- Master Your Mindset Mini-Course
- Brainy Mindset Course – use code BRAINY to save 10%
- BE Thoughtful Revolution – use code BRAINY to save 10%
- The 10 Behavioral Economics Concepts You Need To Know (and how to apply them) ebook
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- PREORDER SPECIAL: Podcast Episode Best Practices Checklist (Includes Trello Template!) only $20
Articles and Past Episodes:
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- Podcast Industry Statistics
- 40 Powerful Podcast Statistics to Tune Into
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- 23. Reciprocity: Give A Little, Get A Lot: A Behavioral Economics Foundations Episode
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- 103. How To Revisit & Update Your Lead Magnets, Freebies & Opt-Ins
- 43. A Guide for You to Create a Brainy Brand
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- 21. Habits: 95% Of Decisions Are Habitual – Which Side Is Your Business On?: A Behavioral Economics Foundations Episode