Show Notes:

• [00:06] In today’s episode I’m excited to introduce you to Dr. Nick Hobson for a fascinating conversation that even if you know Nick, I’m guessing you haven’t heard him talk about on a show before.
• [01:13] In this episode, we really focus on philosophy, which I found to be so interesting and I hope you will too.
• [03:51] Nick shares a funny story about being a doctor and using it for a dinner reservation with his wife.
• [05:49] Nick has a doctorate degree in social psychology and social neuroscience. His dissertation was about the psychology of neuroscience and rituals. 
• [08:03] He was very interested in rituals and that determined the next five years of his life. 
• [09:45] Now he is an applied behavioral scientist. 
• [12:31] There is a great deal of value that comes with philosophy, the arts, and philosophical thinking. 
• [13:57] Good scientists are always trying to push the boundaries, explore the outer edges, and breakthrough with scientific intervention. 
• [16:52] We answer questions with tools of measurement. Tools of measurement are the foundation of any science. 
• [18:20] Nick shares about the “trolley problem.”
• [20:20] Nick shares how he transitioned from the space of rituals and about the work he does today. 
• [21:43] Behavioral scientists and all business owners are interested in the point of action that a person engages (and re-engages) in over and over. What is that decision process?
• [23:45] There are a lot of rituals on the external, customer-facing side, and the internal employee side as well.  

• [25:12] We are ritual creatures. 
• [26:16] Nick talks about the types of consumer projects they are working on. 
• [27:36] He shares a specific client scenario he worked through. 
• [29:16] The problem is never the price. It is about all the stuff that happens before. If you can showcase the value you are providing people will buy. 
• [30:25] Two areas of opportunity for improvement for his client were joy and respect. Once the areas of opportunity are discovered you can create strategic interventions. 
• [34:02] For all the behavior that we are looking at and observing, let’s not forget about what is actually happening inside the mind, which are the precursors to those behaviors. 
• [35:06] Melina shares her closing thoughts.
• [36:54] Melina’s award-winning first book, What Your Customer Wants and Can’t Tell You is available on Amazon, Bookshop, Barnes & Noble, Book Depository, and Booktopia.

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Check out What Your Customer Wants and Can’t Tell You on Amazon, Bookshop, Barnes & Noble, Book Depository, and Booktopia