- [00:06] In today’s episode I’m excited to introduce you to Dr. Nick Hobson for a fascinating conversation that even if you know Nick, I’m guessing you haven’t heard him talk about on a show before.
- [01:13] In this episode, we really focus on philosophy, which I found to be so interesting and I hope you will too.
- [03:51] Nick shares a funny story about being a doctor and using it for a dinner reservation with his wife.
- [05:49] Nick has a doctorate degree in social psychology and social neuroscience. His dissertation was about the psychology of neuroscience and rituals.
- [08:03] He was very interested in rituals and that determined the next five years of his life.
- [09:45] Now he is an applied behavioral scientist.
- [12:31] There is a great deal of value that comes with philosophy, the arts, and philosophical thinking.
- [13:57] Good scientists are always trying to push the boundaries, explore the outer edges, and breakthrough with scientific intervention.
- [16:52] We answer questions with tools of measurement. Tools of measurement are the foundation of any science.
- [18:20] Nick shares about the “trolley problem.”
- [20:20] Nick shares how he transitioned from the space of rituals and about the work he does today.
- [21:43] Behavioral scientists and all business owners are interested in the point of action that a person engages (and re-engages) in over and over. What is that decision process?
- [23:45] There are a lot of rituals on the external, customer-facing side, and the internal employee side as well.
- [25:12] We are ritual creatures.
- [26:16] Nick talks about the types of consumer projects they are working on.
- [27:36] He shares a specific client scenario he worked through.
- [29:16] The problem is never the price. It is about all the stuff that happens before. If you can showcase the value you are providing people will buy.
- [30:25] Two areas of opportunity for improvement for his client were joy and respect. Once the areas of opportunity are discovered you can create strategic interventions.
- [34:02] For all the behavior that we are looking at and observing, let’s not forget about what is actually happening inside the mind, which are the precursors to those behaviors.
- [35:06] Melina shares her closing thoughts.
- [36:54] Melina’s award-winning first book, What Your Customer Wants and Can’t Tell You is available on Amazon, Bookshop, Barnes & Noble, Book Depository, and Booktopia.
I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation.
- The Brainy Business® on Facebook
- The Brainy Business on Twitter
- The Brainy Business on Instagram
- The Brainy Business on LinkedIn
- Melina on LinkedIn
- The Brainy Business on Youtube
- Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going!
More from The Brainy Business:
- 🎉🎉🎉 Buy Melina’s award-winning book, What Your Customer Wants and Can’t Tell You on Amazon, Bookshop, Barnes & Noble, Book Depository, and Booktopia 🎉🎉🎉
Get the Books Mentioned on (or related to) this Episode:
- Happy Money: The Science of Happier Spending by Elizabeth Dunn & Dr. Michael Norton
- Rebel Talent: Why It Pays to Break the Rules at Work and in Life by Francesca Gino
- How to Change: The Science of Getting from Where You Are to Where You Want to Be by Katy Milkman & Angela Duckworth
Connect with Nick:
Past Episodes & Other Important Links:
- What a 5-Step Checklist at Johns Hopkins Can Teach You About Life and Business
- Episode 126: The Most Important Step in Applying Behavioral Economics: Understanding the Problem
- Episode 119: Creating a Habit of Curiosity: Interview with Bec Weeks, Cofounder of Pique
- Episode 60: Surprise and Delight
- Episode 35: NUDGES & Choice Architecture: Introducing Nobel-Winning Concepts: A Behavioral Economics Foundations Episode
- Episode 151: How To Change, an interview Dr. Katy Milkman
Check out What Your Customer Wants and Can’t Tell You on Amazon, Bookshop, Barnes & Noble, Book Depository, and Booktopia