- [00:06] In today’s episode, I talk about using brain science to successfully pitch to media.
- [02:22] Pitching yourself can be awkward and uncomfortable, and there are brain biases that can explain why that is. Understanding them can help you turn them around and use them to your advantage.
- [05:05] There is good news – pitching doesn’t have to be so hard if you use my tips!
- [07:20] I explain why media coverage and pitching are so important, beginning with social proof.
- [08:43] Authority bias leads us to believing that anything that the news or media reports is true or else it wouldn’t be featured.
- [09:32] Familiarity bias makes us lean toward things that we already know or know of.
- [10:26] The final (and I would argue, most important) brain bias that is to your benefit when pitching is availability bias.
- [12:48] One of my favorite examples of availability bias is how travel to Norway drastically increased following the release of Disney’s movie Frozen!
- [14:20] In order to take advantage of availability bias, you need to predict trends and offer something unique in relation to them.
- [16:30] Pitching to reporters can be stressful, but remember that reporters are people doing a job. You can be a resource to them they are thankful for if you connect with them properly.
- [19:06] A simple and easy habit you can create to make you a master at pitching by taking advantage of availability bias.
- [21:55] Recognize where you fit and where you can fill in gaps.
- [24:23] Remember to take advantage of familiarity bias! Get people to know who you are and like you before you ask for anything
- [25:41] I recommend signing up for HARO (Help a Reporter Out).
- [27:10] It’s important to remember that not all of your pitches will land, but that only makes it that much more rewarding when they do.
- [27:43] I give you some key tips to keep in mind: (1) keep your pitch short and sweet, (2) be sure that you’re satisfied with how your pitch is worded, and (3) follow directions that reporters put into their requests and do what they ask.
- [29:30] A quick and simple summary of all the tips in the episode.
- [31:03] Registration is now open for my Setting Brainy Goals course!
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Get the Books Mentioned on (or related to) this Episode:
Top recommended next episode: Availability Bias (episode 15)
Already heard that one? Try these:
- Familiarity Bias (episode 149)
- Confirmation Bias (episode 102)
- Framing (episode 16)
- Priming (episode 18)
- Optimism Bias (episode 34)
- Social Proof (episode 87)
- Reciprocity (episode 23)
- Herding (episode 19)
- Focusing Illusion (episode 89)
- Prefactual Thinking (episode 71)
- Bikeshedding (episode 99)
- Survivorship Bias (episode 110)
- Dr. Robert Cialdini and the (Now!) 7 Principles of Persuasion (episode 157)
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