Melina Palmer Png

NUDGES & Choice Architecture: Introducing Nobel-Winning Concepts

Melina Palmer

<p>Nudges and choice architecture are complex and advanced topics. During my master’s program, I had an entire course on choice architecture, so I’m going to break down this foundational topic into a series. Today’s behavioral economics podcast is an introduction to nudges and choice architecture. In each episode, I&rsquo;ll share the concept and then give real life examples to illustrate that concept.<strong><br /></strong><strong><br /></strong>You&rsquo;re a choice architect whether you realize it or not, and honestly whether you want to be or not. So, it is best to understand the concepts. Don&rsquo;t you owe it to the people you are presenting choices to? Wouldn&rsquo;t you want someone in your same position to help you to make the best possible choice? This series is going to help you so much in your life and business both when you are making choices and when you are constructing them for others.</p>

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