Podcast Episodes

What is behavioral economics? Why does it matter to you?

I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation.

Podcast Episodes

What is behavioral economics? Why does it matter to you?

388. Precommitment Psychology: Sticking to Your Goals (Refreshed Episode)

In this episode of The Brainy Business podcast, Melina Palmer explores the psychology behind precommitments and how they can profoundly impact our lives. Step into a thought-provoking conversation about the tools that assist us in adhering to our goals, including innovative apps like Stickk and Forest. Melina discusses the art of balancing personal aspirations and professional interactions, sharing anecdotes and advice on commitment and accountability. 

Get insights into practical methods for setting realistic deadlines and implementing precommitment tactics that truly work. Anticipate an exciting look ahead to her upcoming TEDx talk as well. This episode isn’t just about tips—it’s an invitation to a deeper understanding of commitment psychology, paving the way for lasting change. Perfect for anyone looking to harness the power of their intentions, this episode promises to be both enlightening and inspiring.

In this episode:

  • Master the benefits of precommitment strategies to achieve your personal and professional goals effectively.
  • Incorporate behavioral economics in your business for improved decision-making and success.
  • Overcome cognitive dissonance in goal setting to enhance your self-discipline and productivity.
  • Utilize time boxing to maximize your productivity and accomplish your tasks efficiently.
  • Leverage loss aversion to boost your motivation and drive towards achieving your objectives.
Play Video



  • Here is a bullet point that can go with this section.
  • Here is a bullet point that can go with this section.
  • Here is a bullet point that can go with this section.
  • Here is a bullet point that can go with this section.


00:00:00 Introduction
Melina introduces the concept of precommitment and explains how it can make us more likely to follow through on our intentions, whether it’s committing to ourselves or someone else.

00:03:52 – Overcoming Time Discounting
Melina delves into the concept of time discounting and how we often make decisions that prioritize short-term gains over long-term benefits. Precommitment helps us overcome this bias and stick to our commitments.

00:09:35 – Cognitive Dissonance and Behavior Change
Melina discusses cognitive dissonance and its role in behavior change. She emphasizes the importance of facing our past behavior and accepting it in order to make meaningful changes in our commitments and habits.

00:11:34 – Implementing Precommitment Tactics
Melina provides practical strategies for implementing precommitment devices to keep commitments. She emphasizes the importance of addressing the root causes of behavior and finding precommitment tactics that align with our motivations and goals.

00:14:33 – Tools for Precommitment
Melina highlights the Stickk app, crafted by behavioral economists to help users stick to their goals. She encourages listeners to explore tools and ideas that can support their precommitment tactics and help them achieve cognitive alignment.

00:15:03 – Making Commitments and Using Precommitment Devices
Melina discusses the importance of making commitments and using precommitment devices to ensure sticking to them. She provides examples of setting up commitments and consequences to keep oneself motivated.

00:16:29 – Using the Forest App for Productivity
Melina introduces the Forest app, which helps in increasing productivity by creating a virtual forest and using it as a visual representation of commitment. She explains how the app helps in staying focused and avoiding distractions.

00:18:16 – Making Precommitments in Business and Teams
Melina emphasizes the importance of making precommitments in business and teams to ensure follow-through on commitments. She explains how setting up appointments and deadlines in the moment increases accountability and keeps everyone on track.

00:21:11 – The Loss Aversion Jar for Precommitment
Melina introduces the concept of the loss aversion jar as a precommitment tactic. She explains how it works by setting goals, putting money in the jar for daily commitments, and losing all the funds if the commitment is not met. The jar serves as a visual reminder and motivator.

00:26:41 – Embracing Precommitment to Achieve Goals
Melina encourages listeners to embrace precommitment to achieve their goals. She shares her own experience of using precommitment tactics and emphasizes the importance of focusing on one important goal at a time to see real progress.

00:29:37 – The Importance of Understanding Consumer Behavior
Melina discusses the significance of understanding consumer behavior in marketing, emphasizing the impact of decision-making on purchasing behavior.

00:30:20 – Factors Influencing Consumer Choices
Melina delves into the various factors that influence consumer choices, including cognitive biases, emotions, and social influences, highlighting the complexity of decision-making processes.

00:31:05 – The Role of Behavioral Economics in Marketing
The conversation shifts to the role of behavioral economics in marketing, with Melina stressing the importance of leveraging behavioral insights to design effective marketing strategies and campaigns.

00:32:15 – Conclusion
What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media — you’ll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn.

Get the Books Mentioned on (or related to) this Episode:

Get your FREE Chapter!

Enter your information below and we will email it to you!

Get your FREE Chapter!

Enter your information below and we will email it to you!

Get your FREE Chapter!

Enter your information below and we will email it to you!