In this episode of The Brainy Business podcast, Melina Palmer revisits a compelling conversation with Dr. Sudy Majd, a leader and behavioral scientist with a rich background in e-commerce purchasing behaviors. Originally aired in early April 2020, this episode delves into Sudy’s work at Candid, a company that helps people straighten their teeth with clear aligners, and her journey to incorporate behavioral science into business practices.
During the episode, Sudy shares insights from her research on consumer behavior, particularly focusing on the challenges of getting customers to return kits necessary for purchasing aligners. She discusses the surprising outcomes of applying behavioral science tactics and the importance of continuous testing and adaptation in real-world applications. The conversation also explores customer feedback, procrastination, and the psychological traits influencing consumer decisions.
In this episode:
- Discover the intention-action gap and how it affects consumer behavior in e-commerce.
- Learn about the application of behavioral science tactics, such as nudging and social norms, in business.
- Explore the balance between qualitative and quantitative research in understanding consumer decisions.
- Understand the role of customer feedback in refining business strategies and improving conversion rates.
- Gain insights into the future of behavioral science in business and its application in digital spaces and big data.
