Holidays are a time filled with traditions and reflecting upon the past, remembering the good ol’ days or reliving your childhood…while creating new memories with (and for) those around you. This episode is all about nostalgia and traditions, and it fits in perfectly with the holiday theme. As we dive into the topic of nostalgia, I’ll explain nostalgia’s Swiss origins in the 1680s and the root of the concept. I talk about how it’s not negative or pain inducing, but it can be triggered by a sad or tragic event.
There are a lot of benefits of nostalgia and thinking about the good ol’ days. It can help increase self-esteem, feelings of belonging, growth on a psychological level, and even make people act more charitably. It can also be a powerful technique for marketing and advertising.
People are most likely to become nostalgic at major transitions in life. This is why a midlife crisis is a time where people buy the car they always wanted when they were in high school, or go back to visit their childhood home. Marketing or advertising for these sorts of things at the right time can trigger nostalgia and action in a buyer of a certain age. I’ll be talking about all that and why our brains love nostalgia and tradition while also giving a few tips about how to use this in your business – whether it’s at the holidays or any other time of year.
