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Show Notes:
- [03:03] Samuel has always been an entrepreneur and started his first business when he was 16.
- [03:51] He moved from Sweden to Australia to study accounting and economics. He also started doing research on behavioral economics.
- [04:34] This opened his eyes to the nuance of human decision-making.
- [05:35] He also wanted to use this knowledge to help his mother establish a meditation habit.
- [06:38] He started studying the science of habit formation, behavioral science, and psychology.
- [07:37] Samuel is his first test subject, and he does his share of self-experimentation.
- [08:44] He helps clients create behavior change for good.
- [09:31] You are succeeding if you create value for your customers and a solution for their problem.
- [10:55] Samuel likes to focus on the underlying principles of what he is trying to do.
- [12:29] Samuel likes the concept of friction: both decreasing and increasing it.
- [13:16] There are moments when it’s beneficial to increase friction. You can strategically increase friction to eliminate negative habits.
- [16:20] Samuel is fascinated by habits and how they are formed. There are also ways to boost behaviors. Such as loss aversion or framing behaviors to make them more motivating.
- [17:07] Habits can have a trigger and a reward or consequence. There can be a negative (or positive) consequence after a behavior.
- [20:25] We often have habits or things we do that are designed to remove a negative.
- [22:53] The concept of “eating the frog” or doing the hard thing first.
- [25:43] Samuel started sharing links on LinkedIn. This eventually evolved into Habit Weekly. It’s now a mailing list that sends content related to behavioral design on a weekly basis.
- [28:04] You know you found something that people really want if they are reaching out to you asking you to create a mailing list.
- [30:09] Samuel works to make sure that anyone interested in behavioral design has the best resources throughout the week.
- [33:26] Accurate research and due diligence are very important to Samuel.
- [34:02] Samuel is excited about the future of behavioral design. In his opinion, the field is in the adolescent stage. The mature stage will be more about the process.
- [36:44] He’s excited about being able to take all the tools and components and using them together to accomplish great things.
- [39:46] Samuel’s super power or wish would be to see the world through other people’s eyes. That’s part of what has drawn him into his work. A good book or movie can show the world from another person’s perspective.
Links and Resources:
- Melina@TheBrainyBusiness.com
- The Brainy Business® on Facebook
- The Brainy Business on Twitter
- The Brainy Business on Instagram
- The Brain Science Behind Your Shopping Decisions (watch Melina’s TV interview!)
- Habit Weekly
- Samuel Salzer
- Samuel Salzer on LinkedIn
- Samuel Salzer on Twitter
- Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time
- 81. How to Finally Change Your Behavior (So it Sticks)
- 16. Framing: How You Say Things Matter More Than What You’re Saying: A Behavioral Economics Foundations Episode
- 9. Loss Aversion: Why Getting New Stuff Is Not The Same: A Behavioral Economics Foundations Episode
- 72. Friction – What It Is And How To Reduce It, with Roger Dooley
- 51. Time Discounting: The I’ll Start Monday Effect – My Favorite Concept!: A Behavioral Economics Foundations Episode
- 58. Partitioning: Why We Eat More Cheetos From A Party-Sized Bag Than A Fun Size: A Behavioral Economics Foundations Episode
- 32. The Overwhelmed Brain and Its Impact on Decision Making
- 34. Optimism Bias: The Good And The Bad Of Those Rose-Colored Glasses: A Behavioral Economics Foundations Episode
- 85. What is BrainyTab? An Interview with the Founders Radu and Raluca Judele
- 23. Reciprocity: Give A Little, Get A Lot: A Behavioral Economics Foundations Episode
- 30. Booms and Busts