Today I am very excited to introduce you to Dr. Kurt Nelson, one of the cohosts of Behavioral Grooves as well as the president and
Today I am very excited to introduce you to Dr. Ayelet Fishbach. She is the Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing at
Today I am beyond delighted to introduce you to my friend Dan Gingiss to talk about how to create remarkable experiences that your customers can’t
So much happened in 2021 at The Brainy Business and in the Palmer household, it has been fun to reflect on it for this episode.
Today rounds out this miniseries of companies providing testing opportunities for businesses with a conversation about fast-choice and implicit testing with CloudArmy’s Dr. Keith Ewart.
I am so excited to introduce you to Dr. Jessica Wilson, technical director at iMotions who got her Ph.D. in neuroscience from Northwestern University. As you will hear in the episode, she and I have been working together on a project for quite some time and I am very excited to have results to share with you now.
Have you ever wondered why people buy the things that they do? Are you curious about how marketers and advertisers try to get your attention and money?
You are familiar with metaphors…you likely learned about them in elementary school. But do you know how important they are in your business? Well, it
Today’s episode is dedicated to talking through the brain science of what is going on behind the scenes of an unboxing video.
The internationally acclaimed book, Nudge, has shaped a lot of the field of behavioral economics. It has also spurred a whole other area which one
It’s November – a month where many begin to reflect on the year and (at least here in the states) consider the things we are
A company’s success nowadays is so reliant upon pitching and getting media coverage. Having a credible source say positive things about you and your company
Have you ever had a disruption in your routine – moving to a new house, taking a new route to work – and found yourself
Have you ever wondered why people buy the things that they do? Are you curious about how marketers and advertisers try to get your attention and money?
Back on episode 111, I was joined by Dr. Gleb Tsipursky, CEO of Disaster Avoidance Experts discussing his book “Never Go With Your Gut.” When
A few months ago, in episode 162 you got to hear from Leidy Klotz about his fantastic new book Subtract, which is based on this
I am very excited to introduce you to Dr. Andy Luttrell, a social psychologist who has (at least so far) devoted his career to understanding people’s opinions. You know I love a good question, and he is mostly curious about those opinions people hold onto really tightly and can’t seem to let go of.
Prince Ghuman is here to expand on the conversation about Pop Neuro and discuss some more amazing work.
I will tell you all about the paradox of choice: what it is, and why it matters for you in life and in business (including some tips for creating and presenting options to your current and potential customers).
This conversation with Ingrid was fantastic. I was delighted when the team at Greenbook said I could share this conversation here with you on The Brainy Business. This is the exact audio from that conference, and if you want to see it in video form, it will be shared via my free global community, the BE Thoughtful Revolution when the episode airs.
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