If you’ve been listening to the podcast for a while or have a background in behavioral economics, behavioral science, or psychology, you have likely heard the name “Cialdini.” His work paved the way for so many careers and I’m pleased to report that he is just an incredibly nice person who is a delight to talk to.
Today I am so excited to have Scott Miller back on the podcast to talk about marketing and branding, some of my favorite things! I
Today I am excited to share a favorite analogy I came up with while writing my book, What Your Customer Wants and Can’t Tell You.
Today I am honored to be joined by Madeline (Maddie) Quinlan, co-founder of Salient. Just like last week’s guest, Nuala Walsh, you’ve heard Maddie’s voice
You have heard her voice before as she was part of the contingent that came on to discuss The Global Association of Applied Behavioural Scientists or GAABS when it first launched in the fall of 2020. In addition to her work to get that started, she is the founder of a consultancy called MindEquity, which specializes in reputation communications, conduct, culture, and behaviour change.
Today there is a very special interview taking place on the show, in that the person being interviewed is…
Have you ever wondered why people buy the things that they do? Are you curious about how marketers and advertisers try to get your attention and money?
Today I am very excited to have Dr. Katy Milkman joining me on the show. She has done so much amazing work over the years,
This is the 150th episode of The Brainy Business podcast. Can you believe it? You are going to learn so much interesting stuff from this conversation, I absolutely loved chatting with Jon. It’s no wonder with all the practice he has had amazing interactions with some of the most accomplished and diverse people on the planet.
Today we will be talking all about familiarity bias. Sometimes on the show, I share concepts with you that are a bit foreign. Like one
Today I am very excited to have Stephen M. R. Covey with us on the show today. In case his name sounds familiar, it’s
I can hardly believe the topic of this episode! It has been such a long time in the making and I’m so honored and overjoyed to be able to share this with you. My first book, What Your Customer Wants and Can’t Tell You, is coming out and will be available in the world starting May 11, 2021 in the US and shortly thereafter around the world.
I am so excited to have Kwame Christian back on the show. Kwame was first on the show back in July of 2020. We have become friends over this past year and I know how much fun he is to talk to and such a wealth of information.
Have you ever wondered why people buy the things that they do? Are you curious about how marketers and advertisers try to get your attention and money?
Today I am very excited to introduce you to Dr. Michelle Auerbach. She and I met a few weeks back by an introduction from
Disney is such a massive company this episode could have gone in a lot of different ways. Today is mostly focused on traditional Disney: amusement parks, movies, and a bit about Disney+. I’ll go through a whole bunch of concepts from behavioral economics that I see them using/leveraging in their work, and explain what you can learn from Disney in your business.
Do you think that hyping up yourself or your business is a good thing, or does it feel a little shady to you? Join me in this episode of The Brainy Business as I interview Michael F. Schein, who, among many other topics, discusses his take on that and how he personally believes hype to be a good thing.
Today is all about status quo bias. This is perhaps one of the most foundational foundations there is. It truly is at the center of so many biases and heuristics the brain uses to make decisions, which is why you have heard me talk about it a lot on the show.
Jennifer Clinehens is currently CX Strategy Director at Havas CX Helia, London, where she uses behavioral science and psychology to improve the customer experience for brands like Lloyds Banking Group and Compare the Market.
Today I get the honor of introducing you to Dr. Benny Cheung, a director of DecTech. You may remember that company’s name as Dr. Henry Stott, a cofounder, joined me on the show in episode 130 to discuss some of their other work.
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