Have you ever wondered why it’s blindly accepted to just do things the same way they’ve always been done? Have you noticed how a new
Fundamental attribution error is another example of a behavioral economics concept with a really terrible name. Similar to my choice to call “hyperbolic time discounting”
Coronavirus (or COVID-19) is everywhere on the news, and everyone’s talking about it. The statistics and status of outbreaks are changing rapidly, and there is
I am very excited to introduce you to Samuel Salzer, founder of the super awesome resource Habit Weekly. He provides content via a newsletter and
In a previous episode, I talked about a study on happiness which found that when asked if people thought they would be happier if they
Companies are getting more savvy about using behavioral economics not only to sell products, but to help consumers make better choices. Will Leach has taken
Have you ever wondered why people buy the things that they do? Are you curious about how marketers and advertisers try to get your attention and money?
Social proof was introduced by Robert Cialdini in his book Influence. It’s one of the six principles of persuasion (accompanied by reciprocity, scarcity, authority, consistency,
Last year on the show, there were behavioral economics analyses of Apple Card, Costco and Starbucks and this is the first time in 2020 we
As students of behavioral economics know even when we are aware of our biases, they still exist. Our brains and subconscious act on autopilot and
This show is all about how to stack products and services to make them the most appealing to your potential customers. Those of you who’ve
Clutter has a negative impact on your brain. It can lead to disorganization, overwhelm, increased stress, and even health issues. That’s why organizing your brain
I don’t know about you…but I am having a hard time believing that it’s 2020 already. 2019 was such an amazing year with so many
Have you ever wondered why people buy the things that they do? Are you curious about how marketers and advertisers try to get your attention and money?
In honor of the new year, today’s episode is about how to make behavioral change that sticks. Welcome to 2020 everyone! 2019 was an amazing
Merry and happy holidays to you all – whatever you celebrate or don’t, wherever you are in the world…I hope you are surrounded by joy,
Holidays are a time filled with traditions and reflecting upon the past, remembering the good ol’ days or reliving your childhood…while creating new memories with
I am so beyond excited to introduce you to Nir Eyal, author of the fantastic new book Indistractable, which I have mentioned a couple times
“How do I raise my prices?” is a question I hear all the time. You all know that pricing is my jam. In fact, I’ve
Happy Thanksgiving! This episode is coming out the day after Thanksgiving, also known as Black Friday – a day of crazy deals and holiday shopping
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