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Podcast Episodes

What is behavioral economics? Why does it matter to you?

Podcast Episodes

What is behavioral economics? Why does it matter to you?

THE BRAINY BUSINESS PODCAST

Over 325,000 downloads from 160+ countries

36. Incentives – The “N” In NUDGES: A Behavioral Economics Foundations Episode: A Behavioral Economics Foundations Episode

This episode will explain what iNcentives mean when it comes to nudges, I will reference some excerpts from Nudge by Richard Thaler and Cass Sunstein, as well as some of their research papers. The goal of this behavioral economics podcast will be to help you think about how to offer incentives and nudge your clients to look at things differently while using nudges in your business.  

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WHAT YOUR CUSTOMER WANTS AND CAN’T TELL YOU

Have you ever wondered why people buy the things that they do? Are you curious about how marketers and advertisers try to get your attention and money?

33. Inside the Texas A&M Human Behavior Lab

I recently took a trip down to College Station, Texas to visit the Human Behavior Lab at Texas A&M University – which is (at the time of recording) the largest human behavior lab in the world. Today’s behavioral economics podcast gives you an inside look at what happens inside of a laboratory like this.

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32. The Overwhelmed Brain and Its Impact on Decision Making

What happens when our brains get overwhelmed? What is the impact on decision making? Today’s behavioral economics podcast is going to focus on these foundational topics. Businesses always ask people to take some sort of action (buy this, click here, download that). It’s a good idea to be careful not to overwhelm your potential customer. An overwhelmed brain will move on and file your business in the “maybe I’ll look at this later” pile.

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30. Booms and Busts

This episode is relevant today because of the current status of the stock market, which had a tumultuous 2018 to say the least, as well as the recent rise and fall of cryptocurrency.  In this episode, I will cover optimism bias, overconfidence, herd mentality, time discounting, and emotions like envy and excitement.

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29. Resolutions and Keeping Commitments

Why is it so hard to keep our resolutions even when we have the best of intentions? That is what this episode is all about. I am going to dig into 5 ways we have all been approaching resolutions wrong, and give you the strategy you need to change that in 2019 once and for all.

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bn1

PreLAUNCH

WHAT YOUR CUSTOMER WANTS AND CAN’T TELL YOU

Have you ever wondered why people buy the things that they do? Are you curious about how marketers and advertisers try to get your attention and money?

27. Did You Hear That? – On The Sense of Hearing: A Behavioral Economics Foundations Episode

Today’s behavioral economics podcast is all about the sense of hearing and sound. As a vocalist, avid music lover and podcaster, sound and the sense of hearing is very near and dear my heart. I talk about the basics of hearing and how the brain interprets signals from the ear. Similar to the sense of smell, sound can have a huge impact on what the brain perceives. I share some fun studies and articles that involve music, pop culture, branding, and I even play some some branding sounds for you to guess. As always, everything ties back to how you can use sounds to make your business more appealing to your target market.

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26. Why You Actually Taste With Your Nose – On The Sense Of Taste: A Behavioral Economics Foundations Episode

Today marks the halfway point in our series on the five senses – we have already talked about sight and smell…and today we are digging into taste. Smell is directly tied to the emotional center of the brain and also closely bonded to our memories. Taste is not as strong in that department, but it still has more of a link than some of the other senses. In this episode, I talk about parts of the sense of smell that are closely tied to taste. We dig into mirror neurons for the first time. In case you don’t know, I explain what anosmia is and tie everything into ways to increase and improve your business.

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25. Why Burnt Popcorn Has Derailed So Many Meetings – On The Sense Of Smell: A Behavioral Economics Foundations Episode

This behavioral economics podcast continues our series about the five senses. Last week, I talked about the sense of sight. This week I’m talking about the sense of smell. No matter what type of business you have, these episodes will apply to you. The senses are all powerful and create memories the brain uses to make decisions, and decision making is a big part of successful business.

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22. The Power of Habit

This behavioral economics podcast is building on the most recent foundations episodes to really dig into the power of habit. Last week I really went deep into what habits are and how they work. Today, I am going to share a bunch of examples of ways businesses use habits to their advantage (and how you can too!). I talk about how 95% of purchases are habitual and how this habit formation can be combined with reciprocity and loss aversion. I give several examples from big companies and my personal life. Then I break it all down so you can apply the same principles to your business.

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