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Podcast Episodes

What is behavioral economics? Why does it matter to you?

Podcast Episodes

What is behavioral economics? Why does it matter to you?

THE BRAINY BUSINESS PODCAST

Over 451,829 downloads from 170+ countries

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WHAT YOUR CUSTOMER WANTS AND CAN’T TELL YOU

Have you ever wondered why people buy the things that they do? Are you curious about how marketers and advertisers try to get your attention and money?

44. Rebrand, Refresh or Reinforce?

It’s time to talk about rebranding, refreshing or reinforcing your brand and when and why. During this episode I am going to talk about the difference between rebranding, a brand refresh and what it means to reinforce your brand…as well as examples of each one with advice to help you decide when you should do each in your own business.

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bn1

available now

WHAT YOUR CUSTOMER WANTS AND CAN’T TELL YOU

Have you ever wondered why people buy the things that they do? Are you curious about how marketers and advertisers try to get your attention and money?

40. Give Feedback: The “G” in NUDGES: A Behavioral Economics Foundations Episode

In this behavioral economics podcast, I talk about the importance of feedback, and why it lets us know if we are doing a good or a bad job. I give several real life examples involving cars, banking, our continued HVAC example, and some fun gadgets that help us conserve energy or be better weekend painters. I talk about the importance of visual cues and incorporating all of the senses and how the concepts in this series can be used to improve your business.  

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The 10 Behavioral Economics Concepts You Need To Know (And How To Apply Them)
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