LISTEN TO THE LATEST PODCAST EPISODE

Podcast Episodes

What is behavioral economics? Why does it matter to you?

Podcast Episodes

What is behavioral economics? Why does it matter to you?

THE BRAINY BUSINESS PODCAST

Over 325,000 downloads from 160+ countries

20. Defaults: Why The Pre-Selected Choice Wins More Often Than Not: A Behavioral Economics Foundations Episode

Today’s episode on defaults is going to absolutely blow your mind. You probably don’t realize it, but defaults are everywhere. Basically, every choice has a default. Think of the default as what happens if you do nothing – or if your customer does nothing. More often than not, when presented with a series of options people will go with the default. Listen in to learn how critical it is to consider the default option, complexities of choice architecture, and more.

LISTEN NOW

19. Herding: Come On And Listen…Everyone Else Is Doing It: A Behavioral Economics Foundations Episode

Herding is the topic of today’s behavioral economics podcast foundations episode. This concept is similar to the way animals herd and for many of the same reasons. For safety, being in the center of the herd offers protection from predators. There is also an assumption that if everyone is running in the same direction they must know where they are going. During this episode I will give examples of how to use herding to your advantage in business, and how herding can go terribly wrong.

LISTEN NOW

18. Priming: Why You Should Never Have A Difficult Conversation With Someone Holding An Iced Coffee: A Behavioral Economics Foundations Episode

Today’s behavioral economics podcast is another foundations episode, and it is all about priming. When primed, your subconscious remembers it recently heard a number, or a statistic or something and that influences the next assumptions it makes – even if they are not even remotely related. I share examples of how easy it is to trick the brain into thinking and answering something wrong with just a little priming.

LISTEN NOW

17. Unlocking the Power of Numbers

I talk about the power of numbers in today’s episode. I get in to some of my most frequently asked questions (including ending prices in 99 or 97). I also talk about pricing strategies like using random or “interesting” numbers. I share research, examples, and how you can apply framing using numbers in your business.

LISTEN NOW
bn1

PreLAUNCH

WHAT YOUR CUSTOMER WANTS AND CAN’T TELL YOU

Have you ever wondered why people buy the things that they do? Are you curious about how marketers and advertisers try to get your attention and money?

bn1

PreLAUNCH

WHAT YOUR CUSTOMER WANTS AND CAN’T TELL YOU

Have you ever wondered why people buy the things that they do? Are you curious about how marketers and advertisers try to get your attention and money?

8. What is Value?

I’ll be talking about the meaning of value on today’s behavioral economics podcast. The past three episodes have been dedicated to the “it’s not about

LISTEN NOW
SUBSCRIBE TO MY NEWSLETTER
You don’t want to miss out on these behavioral economics concepts – and tips for how to apply them in your business.
Your Information will never be shared with any third party.
The 10 Behavioral Economics Concepts You Need To Know (And How To Apply Them)
Get your FREE copy today!

I agree to the Terms and Conditions and Privacy Policy. I also consent to receive your email newsletter.

BOOK MELINA
Tell me a little about your event (name, dates, attendee, budget, etc.) I will personally respond to discuss the opportunity. I look forward to speaking at your event!
Marketing by
Enter your information below and we will email it to you!
Get your FREE Chapter!

I agree to the Terms and Conditions and Privacy Policy. I also consent to receive your email newsletter.

GDPR CONSENT