Last week we talked about how to surprise and delight customers, as well as the difference between satisfaction and delight and its impact on loyalty
First off – welcome to episode 60! How exciting – I love hitting milestones and I am excited to celebrate this one with a fun
Buying things isn’t all fun and games – and the process of paying for things can actually cause pain for many people. In fact, neuroeconomics
Last week was the tribute to NASA in honor of the 50 year anniversary of Neil Armstrong’s first steps on the moon. In that episode
In honor of the 50 year anniversary of Neil Armstrong landing on the moon, we are going to talk about behavioral economics lessons you can
Hopefully, you tuned in last week for the special anniversary episode, where I went over the top episodes by downloads, your votes and some of
Have you ever wondered why people buy the things that they do? Are you curious about how marketers and advertisers try to get your attention and money?
Welcome to season two of The Brainy Business. This episode is a special anniversary episode celebrating the first year of the podcast. I can’t believe
Today is our last episode in the series on biases – and the last episode of the first year of the podcast! Can you believe
We are getting near the end of our eight week series on all the biases. There is just one more to go after this one,
Last week we got to finally have the episode on time discounting, which was very exciting for me because as many of you know, it
Today, we are getting back to our behavioral economics foundations episodes to discuss time discounting. I hope you enjoyed the last three episodes in our
This has been an amazing month as I spoke at eight different events across the country on 6 different topics, from pricing to change management,
Have you ever wondered why people buy the things that they do? Are you curious about how marketers and advertisers try to get your attention and money?
This episode is about present versus future biases. This is part 4 of our 8 part series about biases. We’ve already talked about personal
This behavioral economics podcast episode is about memories. Specifically, it will be an overview of memory biases Last week, we took a little break from
If you’ve been listening to the podcast for a while, you have likely heard me mention Costco before. They do so many things differently than
This is the second episode in the series on “all the biases” broken up into eight categories. Last week, I told you about all the
This is the start of a new series on cognitive biases. To present the series in an organized fashion I found around 200 biases and
It’s time to talk about rebranding, refreshing or reinforcing your brand and when and why. During this episode I am going to talk about the difference between rebranding, a brand refresh and what it means to reinforce your brand…as well as examples of each one with advice to help you decide when you should do each in your own business.
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