Herding is the topic of today’s behavioral economics podcast foundations episode. This concept is similar to the way animals herd and for many of the same reasons. For safety, being in the center of the herd offers protection from predators. There is also an assumption that if everyone is running in the same direction they must know where they are going. During this episode I will give examples of how to use herding to your advantage in business, and how herding can go terribly wrong.

Today’s behavioral economics podcast is another foundations episode, and it is all about priming. When primed, your subconscious remembers it recently heard a number, or a statistic or something and that influences the next assumptions it makes – even if they are not even remotely related. I share examples of how easy it is to trick the brain into thinking and answering something wrong with just a little priming.

I talk about the power of numbers in today’s episode. I get in to some of my most frequently asked questions (including ending prices in 99 or 97). I also talk about pricing strategies like using random or “interesting” numbers. I share research, examples, and how you can apply framing using numbers in your business.

 Framing is one of my favorite behavioral economics podcast topics. In the past few weeks, I have covered foundational topics like loss aversion, anchoring

Today’s behavioral economics podcast is about availability. This is another foundational episode that ties in to last week’s episode about scarcity. Similar to the bond

Fall is a favorite season of mine and probably a favorite season to many of you. It’s also the time of year that my favorite