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What is behavioral economics? Why does it matter to you?

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What is behavioral economics? Why does it matter to you?

3. Do Lead Magnets Work and Do You Need One?

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All over the place these days – they offer you something for free, you fill out a form and get onto their list.

So What Makes a Good Lead Magnet?

So many kinds – checklist, template, white paper, video tip – I have my ebook, The 10 Behavioral Economics Concepts You Need To Know (And How To Apply Them), which I do invite you to download if you haven’t already.

 

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