Using behavioral science, we can now know with up to 84% accuracy if someone will buy—without ever having to ask the question. And often a small tweak can make all the difference (in one example, changing a single word in an ad resulted in a 38% increase in sales!)
How? By understanding the brain and using those lessons to your advantage. Make your brand more “brain friendly” (and thus, more effective) when you know how habitual behavior, emotions, and the five senses are impacting your brand daily. And don’t worry, this presentation is in everyday language with simple examples and tips everyone can apply immediately.