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The real value of free

Many marketers avoid using the word “free” in their advertising. The fear is that the general public has become immune to the word. That they will see (or hear) it and think – spam. I know this because I used to be one of them. However, behavioral economics has done a lot of studies into the power of “free” Is its value higher than zero? It turns out…that it is. Picture this: You are walking into the grocery store and see a small stand selling candy. Even if you are one of those people who typically avert your eyes and walk by as quickly as possible…let’s assume you stop (and that you have change in your pocket). They are selling[….]

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