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Best Superbowl Commercial (Using Behavioral Economics)

Many of the “ad meters” are showing the Eli Manning / Odell Beckham Jr. “Dirty Dancing” spoof or the “Alexa lost her voice” ad as the best of the season, but I disagree. While both were very funny, and I enjoyed them, there was another ad series that absolutely killed it from a behavioral economics perspective. Which was it you ask? TIDE. Seriously, this ad series was absolutely genius, and here is why: It tied (Tide?) itself to every single ad.  If you’ve heard me speak, you know your subconscious brain is running the show; constantly working and evaluating. While some of the other ads may have registered consciously as funny or interesting, this one got beneath the surface and[….]

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