Many marketers avoid using the word “free” in their advertising. The fear is that the general public has become immune to the word. That they will see (or hear) it and think – spam. I know this because I used to be one of them. However, behavioral economics has done a lot of studies into… Continue reading The real value of free
First off, behavioral economics is awesome. Second, it’s fascinating. I know the name makes it sound a little boring, so let me tell you more… Economics is essentially the study of money and how it moves from one place to another. Economists do a lot of modeling and predictions about what people will do and… Continue reading What is behavioral economics?