business – The Brainy Business

The Best of The Brainy Business: 2019

Posted on December 27, 2019 | Leave a Comment

2019 was a content-filled year for The Brainy Business: 52 podcast episodes (with over 100,000 downloads), 27 articles on Inc, two courses launched (mindset and pricing), a white paper and many quotes, along with countless interactions on Facebook, Twitter, Instagram and YouTube. In case you missed any of it…I wanted to share the top lists of 2019: most read articles and most downloaded episodes. Have you read and listened to them all yet? Did your favorites make the lists? Let me know on social media (links above) and I look forward to continuing to create and share all the content with you in 2020! The Brainy Business Podcast – Top Downloads of 2019 10) Episode 51 – Time Discounting: The[….]

Herding and How To Start a Movement

Posted on October 31, 2018 | Leave a Comment

On the Behavioral Economics Foundations episode on Herding, I mentioned one of my favorite TED Talks – How To Start A Movement by Derek Sivers. TED Talks are always pretty short, but this one is just three minutes long. You might think that is too short to learn something so amazing. Thankfully, this video delivers. While Sivers does not mention the terms “behavioral economics” or “herding” those underlying tendencies we have as a species are why his theories work (and are true). I love the simplicity of the message and how he made it relatable (remember – it’s not about the cookie). Taking complex concepts and making them fun and engaging is pretty much my jam, which is likely why[….]

Nebraska – Honestly, It’s Not For Everyone

Posted on October 20, 2018 | Leave a Comment

Advertisements for tourism are often cliche and Utopian in their focus. But, what if your city, state or country doesn’t have landmarks people often seek out? What if you are a place people are more likely to drive through than plan a trip to? How can you get people to think of you differently so you can increase tourism? That’s where behavioral economics comes in. If you listen to The Brainy Business podcast or have heard me speak, you have likely heard me say “perception is reality” more than once. That is because of how the brain forms opinions and ideas. If someone has a strong belief about something – like, “Nebraska is just a state you drive through” –[….]

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