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Herding and How To Start a Movement

On the Behavioral Economics Foundations episode on Herding, I mentioned one of my favorite TED Talks – How To Start A Movement by Derek Sivers. TED Talks are always pretty short, but this one is just three minutes long. You might think that is too short to learn something so amazing. Thankfully, this video delivers.… Continue reading Herding and How To Start a Movement

Nebraska – Honestly, It’s Not For Everyone

Advertisements for tourism are often cliche and Utopian in their focus. But, what if your city, state or country doesn’t have landmarks people often seek out? What if you are a place people are more likely to drive through than plan a trip to? How can you get people to think of you differently so… Continue reading Nebraska – Honestly, It’s Not For Everyone

The Most Ridiculous Loss Aversion Example

Episode 9 of The Brainy Business podcast (which came out today) was the first Behavioral Economics Foundations episode, and it was dedicated to Loss Aversion. In it, after a list of GOOD examples for loss aversion (including those for real estate agents, financial institutions, accountants, business coaches, wedding retailers, and more) I give an example… Continue reading The Most Ridiculous Loss Aversion Example

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