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The Best of The Brainy Business: 2019

2019 was a content-filled year for The Brainy Business: 52 podcast episodes (with over 100,000 downloads), 27 articles on Inc, two courses launched (mindset and pricing), a white paper and many quotes,  along with countless interactions on Facebook, Twitter, Instagram and YouTube. In case you missed any of it…I wanted to share the top lists of 2019: most read articles and most downloaded episodes. Have you read and listened to them all yet? Did your favorites make the lists? Let me know on social media (links above) and I look forward to continuing to create and share all the content with you in 2020! The Brainy Business Podcast – Top Downloads of 2019 10) Episode 51 – Time Discounting: The[….]

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3 Things Your Business Must Learn From Apple Card

Assuming your residence is not directly below a giant rock…you know that Apple has recently announced many exciting new endeavors, including Apple TV+, Apple News+, Apple Arcade and (of course) Apple Card. Any Apple announcement is a big deal, which is why I dedicated an entire episode to all the Apple Announcements on the podcast. Because I know Apple Card is a gigantic deal for all the financial institutions out there (read: many of my clients and friends) there was a particular focus on that in the episode. However, your business can and should learn these three things from the Apple Announcements. 1) Framing Wins The Day So, here’s the deal. There isn’t much that is particularly unique about Apple[….]

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Branding, Judgement, and the Luxury of a Mask

The Masked Singer had its finale and the top three celebrity contestants were (finally!) revealed: Gladys Knight, Donny Osmond, and T-Pain. This is not the first time a competition has used anonymity and blocked out the senses to help contestants have a “fair” shot. NBC’s The Voice has some obvious similarities. So, what makes The Masked Singer different, and what is the lesson every business should be gleaning from the show? Let me start by introducing how the brain works and how The Masked Singer used these concepts to its advantage. Judging Brain The human brain is quick to judge – the subconscious constantly scans its environment for information (approximately 11 million bits per second). There is a lot of[….]

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