LISTEN TO MY LATEST PODCAST EPISODE

3 Things Your Business Must Learn From Apple Card

Assuming your residence is not directly below a giant rock…you know that Apple has recently announced many exciting new endeavors, including Apple TV+, Apple News+, Apple Arcade and (of course) Apple Card. Any Apple announcement is a big deal, which is why I dedicated an entire episode to all the Apple Announcements on the podcast. Because I know Apple Card is a gigantic deal for all the financial institutions out there (read: many of my clients and friends) there was a particular focus on that in the episode. However, your business can and should learn these three things from the Apple Announcements. 1) Framing Wins The Day So, here’s the deal. There isn’t much that is particularly unique about Apple[….]

READ MORE

The Problem With Valentine’s Day

My husband didn’t buy me flowers for Valentine’s Day this year, and I couldn’t be happier. He did many other things (booked me a fabulous massage package, signed us up for a wine and painting event, made me breakfast) but he chose not to buy me flowers because they are more than double the price this time of year. I understand traditional economics/supply and demand, so I support his decision. One reason I am ok with this is because he buys me flowers all year round – even when there is no occasion (I promise I am not bragging…there is a point to this). Many complain about Valentine’s Day because of the expectation around the event. They might feel the[….]

READ MORE

The real value of free

Many marketers avoid using the word “free” in their advertising. The fear is that the general public has become immune to the word. That they will see (or hear) it and think – spam. I know this because I used to be one of them. However, behavioral economics has done a lot of studies into the power of “free” Is its value higher than zero? It turns out…that it is. Picture this: You are walking into the grocery store and see a small stand selling candy. Even if you are one of those people who typically avert your eyes and walk by as quickly as possible…let’s assume you stop (and that you have change in your pocket). They are selling[….]

READ MORE
SUBSCRIBE TO MY NEWSLETTER
You don’t want to miss out on these behavioral economics concepts – and tips for how to apply them in your business.
Your Information will never be shared with any third party.
The 10 Behavioral Economics Concepts You Need To Know (And How To Apply Them)
Get your FREE copy today!

I agree to the Terms and Conditions and Privacy Policy. I also consent to receive your email newsletter.

BOOK MELINA
Tell me a little about your event (name, dates, attendee, budget, etc.) I will personally respond to discuss the opportunity. I look forward to speaking at your event!
Ready To Conquer Your Pricing?
The Brainy Pricing Course is now for sale. These courses are designed with the busy entrepreneur in mind.