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3 Things Your Business Must Learn From Apple Card

Assuming your residence is not directly below a giant rock…you know that Apple has recently announced many exciting new endeavors, including Apple TV+, Apple News+, Apple Arcade and (of course) Apple Card. Any Apple announcement is a big deal, which is why I dedicated an entire episode to all the Apple Announcements on the podcast.… Continue reading 3 Things Your Business Must Learn From Apple Card

The Problem With Valentine’s Day

My husband didn’t buy me flowers for Valentine’s Day this year, and I couldn’t be happier. He did many other things (booked me a fabulous massage package, signed us up for a wine and painting event, made me breakfast) but he chose not to buy me flowers because they are more than double the price… Continue reading The Problem With Valentine’s Day

The real value of free

Many marketers avoid using the word “free” in their advertising. The fear is that the general public has become immune to the word. That they will see (or hear) it and think – spam. I know this because I used to be one of them. However, behavioral economics has done a lot of studies into… Continue reading The real value of free

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