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Branding, Judgement, and the Luxury of a Mask

The Masked Singer had its finale and the top three celebrity contestants were (finally!) revealed: Gladys Knight, Donny Osmond, and T-Pain. This is not the first time a competition has used anonymity and blocked out the senses to help contestants have a “fair” shot. NBC’s The Voice has some obvious similarities. So, what makes The Masked Singer different, and what is the lesson every business should be gleaning from the show? Let me start by introducing how the brain works and how The Masked Singer used these concepts to its advantage. Judging Brain The human brain is quick to judge – the subconscious constantly scans its environment for information (approximately 11 million bits per second). There is a lot of[….]

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