habits – The Brainy Business

Assuming your residence is not directly below a giant rock…you know that Apple has recently announced many exciting new endeavors, including Apple TV+, Apple News+, Apple Arcade and (of course) Apple Card. Any Apple announcement is a big deal, which is why I dedicated an entire episode to all the Apple Announcements on the podcast. Because I know Apple Card is a gigantic deal for all the financial institutions out there (read: many of my clients and friends) there was a particular focus on that in the episode. However, your business can and should learn these three things from the Apple Announcements. 1) Framing Wins The Day So, here’s the deal. There isn’t much that is particularly unique about Apple[….]

Yesterday was the Super Bowl. Sure, football was played (sort of…not the most exciting game in history), but I was in it for the commercials. Last year, there was an obvious standout “winner” for me (It’s a Tide Ad)…2019 did not have the same overwhelmingly obvious “best” commercial from a behavioral economics perspective. So, instead of narrowing it down to one “winner” I am going to showcase some commercials I think did a great job incorporating behavioral economics concepts (whether they know it or not). And…one ad that was a BE fail… Hyundai – The Elevator This ad did a great job associating how bad a normal car buying experience can be (“Oh, you’re going down…way down.”) and showing all[….]

3 Things Your Business Must Learn From Apple Card

Super Bowl Commercials 2019: A Behavioral Economics Review

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