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3 Things Your Business Must Learn From Apple Card

Assuming your residence is not directly below a giant rock…you know that Apple has recently announced many exciting new endeavors, including Apple TV+, Apple News+, Apple Arcade and (of course) Apple Card. Any Apple announcement is a big deal, which is why I dedicated an entire episode to all the Apple Announcements on the podcast. Because I know Apple Card is a gigantic deal for all the financial institutions out there (read: many of my clients and friends) there was a particular focus on that in the episode. However, your business can and should learn these three things from the Apple Announcements. 1) Framing Wins The Day So, here’s the deal. There isn’t much that is particularly unique about Apple[….]

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Nebraska - Honestly, Its Not For Everyone

Nebraska – Honestly, It’s Not For Everyone

Advertisements for tourism are often cliche and Utopian in their focus. But, what if your city, state or country doesn’t have landmarks people often seek out? What if you are a place people are more likely to drive through than plan a trip to? How can you get people to think of you differently so you can increase tourism? That’s where behavioral economics comes in. If you listen to The Brainy Business podcast or have heard me speak, you have likely heard me say “perception is reality” more than once. That is because of how the brain forms opinions and ideas. If someone has a strong belief about something – like, “Nebraska is just a state you drive through” –[….]

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The Problem With Valentine’s Day

My husband didn’t buy me flowers for Valentine’s Day this year, and I couldn’t be happier. He did many other things (booked me a fabulous massage package, signed us up for a wine and painting event, made me breakfast) but he chose not to buy me flowers because they are more than double the price this time of year. I understand traditional economics/supply and demand, so I support his decision. One reason I am ok with this is because he buys me flowers all year round – even when there is no occasion (I promise I am not bragging…there is a point to this). Many complain about Valentine’s Day because of the expectation around the event. They might feel the[….]

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