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The Best of The Brainy Business: 2020

2020 was a content-filled year for The Brainy Business: 52 podcast episodes (we hit a 1/4 million downloads this year!), 18 articles on Inc, two television appearances, I finished my book (WOO!) which comes out later this year, began teaching for the Certificate in Applied Behavioral Economics at Texas A&M University,  and enjoyed countless interactions on Facebook, Twitter, Instagram and (the now award winning!) YouTube channel. In case you missed any of it…I wanted to share the top lists of 2020: most read articles and most downloaded episodes. Have you read and listened to them all yet? Did your favorites make the lists? Let me know on social media (links above) and I look forward to continuing to create and[….]

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The Best of The Brainy Business: 2019

2019 was a content-filled year for The Brainy Business: 52 podcast episodes (with over 100,000 downloads), 27 articles on Inc, two courses launched (mindset and pricing), a white paper and many quotes,  along with countless interactions on Facebook, Twitter, Instagram and YouTube. In case you missed any of it…I wanted to share the top lists of 2019: most read articles and most downloaded episodes. Have you read and listened to them all yet? Did your favorites make the lists? Let me know on social media (links above) and I look forward to continuing to create and share all the content with you in 2020! The Brainy Business Podcast – Top Downloads of 2019 10) Episode 51 – Time Discounting: The[….]

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Branding, Judgement, and the Luxury of a Mask

The Masked Singer had its finale and the top three celebrity contestants were (finally!) revealed: Gladys Knight, Donny Osmond, and T-Pain. This is not the first time a competition has used anonymity and blocked out the senses to help contestants have a “fair” shot. NBC’s The Voice has some obvious similarities. So, what makes The Masked Singer different, and what is the lesson every business should be gleaning from the show? Let me start by introducing how the brain works and how The Masked Singer used these concepts to its advantage. Judging Brain The human brain is quick to judge – the subconscious constantly scans its environment for information (approximately 11 million bits per second). There is a lot of[….]

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