While in a mall recently, I saw this advertisement plastered everywhere. Me being me…I analyzed what I saw from a marketing/branding/behavioral economics perspective. (Just ask my very supportive husband, who is very patient when I stop repeatedly wherever we happen to be – airports, malls, whatever – to take pictures of ads I want to… Continue reading Simple tips to make this ad more brain friendly
First off, behavioral economics is awesome. Second, it’s fascinating. I know the name makes it sound a little boring, so let me tell you more… Economics is essentially the study of money and how it moves from one place to another. Economists do a lot of modeling and predictions about what people will do and… Continue reading What is behavioral economics?
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