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Simple tips to make this ad more brain friendly

While in a mall recently, I saw this advertisement plastered everywhere. Me being me…I analyzed what I saw from a marketing/branding/behavioral economics perspective. (Just ask my very supportive husband, who is very patient when I stop repeatedly wherever we happen to be – airports, malls, whatever – to take pictures of ads I want to post about and analyze in the future.) I knew right away what was wrong with this piece, and my thoughts were echoed via my beloved social media community when I asked them to weigh in yesterday. (Thank you to all who contributed to the conversation!) The “wrong” is pretty obvious. Tracey Warren (of the amazing InSpark Coworking) put it perfectly and succinctly when she commented,[….]

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What is behavioral economics?

First off, behavioral economics is awesome. Second, it’s fascinating. I know the name makes it sound a little boring, so let me tell you more… Economics is essentially the study of money and how it moves from one place to another. Economists do a lot of modeling and predictions about what people will do and how they will spend their money. The problem? They assume rational beings. And, as we all know… Most humans are not rational (that’s the real 99%). Even though they are not rational, they are predictable. That is where behavioral economics comes in. Behavioral economists (and often psychologists) do tests to see how people react and construct rules about that. The lessons learned help companies and[….]

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