Advertisements for tourism are often cliche and Utopian in their focus. But, what if your city, state or country doesn’t have landmarks people often seek out? What if you are a place people are more likely to drive through than plan a trip to? How can you get people to think of you differently so you can increase tourism? That’s where behavioral economics comes in. If you listen to The Brainy Business podcast or have heard me speak, you have likely heard me say “perception is reality” more than once. That is because of how the brain forms opinions and ideas. If someone has a strong belief about something – like, “Nebraska is just a state you drive through” –[….]
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