The Best of The Brainy Business: 2019

2019 was a content-filled year for The Brainy Business: 52 podcast episodes (with over 100,000 downloads), 27 articles on Inc, two courses launched (mindset and pricing), a white paper and many quotes,  along with countless interactions on Facebook, Twitter, Instagram and YouTube. In case you missed any of it…I wanted to share the top lists of 2019: most read articles and most downloaded episodes. Have you read and listened to them all yet? Did your favorites make the lists? Let me know on social media (links above) and I look forward to continuing to create and share all the content with you in 2020! The Brainy Business Podcast – Top Downloads of 2019 10) Episode 51 – Time Discounting: The[….]


Weddings: A behavioral economics playground

I got married last weekend (woohoo!) I am so happy to be married, and like so many before me, (perhaps) even happier to be done with planning the wedding. Unlike most though, I have had the joy of working on my masters in behavioral economics during the bulk of my wedding planning, which has given me a unique perspective on the experience. As you might expect, weddings contain a plethora of BE examples, here are my top ten:   Endowment Effect: Many brides have been dreaming of their big day since childhood. And in the world of Pinterest, we have all been able to visually build a picture of what that day could/should look like. Once you visualize yourself in[….]

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