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Weddings: A behavioral economics playground

I got married last weekend (woohoo!) I am so happy to be married, and like so many before me, (perhaps) even happier to be done with planning the wedding. Unlike most though, I have had the joy of working on my masters in behavioral economics during the bulk of my wedding planning, which has given me a unique perspective on the experience. As you might expect, weddings contain a plethora of BE examples, here are my top ten: Endowment Effect: Many brides have been dreaming of their big day since childhood. And in the world of Pinterest, we have all been able to visually build a picture of what that day could/should look like. Once you visualize yourself in a[….]

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