2020 was a content-filled year for The Brainy Business: 52 podcast episodes (we hit a 1/4 million downloads this year!), 18 articles on Inc, two television appearances, I finished my book (WOO!) which comes out later this year, began teaching for the Certificate in Applied Behavioral Economics at Texas A&M University, and enjoyed countless interactions on Facebook, Twitter, Instagram and (the now award winning!) YouTube channel. In case you missed any of it…I wanted to share the top lists of 2020: most read articles and most downloaded episodes. Have you read and listened to them all yet? Did your favorites make the lists? Let me know on social media (links above) and I look forward to continuing to create and[….]
READ MORE
The Best of The Brainy Business: 2019
2019 was a content-filled year for The Brainy Business: 52 podcast episodes (with over 100,000 downloads), 27 articles on Inc, two courses launched (mindset and pricing), a white paper and many quotes, along with countless interactions on Facebook, Twitter, Instagram and YouTube. In case you missed any of it…I wanted to share the top lists of 2019: most read articles and most downloaded episodes. Have you read and listened to them all yet? Did your favorites make the lists? Let me know on social media (links above) and I look forward to continuing to create and share all the content with you in 2020! The Brainy Business Podcast – Top Downloads of 2019 10) Episode 51 – Time Discounting: The[….]
READ MORE
The Most Ridiculous Loss Aversion Example
Episode 9 of The Brainy Business podcast (which came out today) was the first Behavioral Economics Foundations episode, and it was dedicated to Loss Aversion. In it, after a list of GOOD examples for loss aversion (including those for real estate agents, financial institutions, accountants, business coaches, wedding retailers, and more) I give an example of a very ridiculous pop up that came up on a website trying to sell an online product. Loss Aversion Taken Too Far This is an example of taking loss aversion too far, where you might inadvertently trigger the conscious brain to be flagged for the wrong reasons, and talk your potential customer right out of a sale. It actually does a lot of things[….]
READ MORE
