“If you are looking for a shortcut on how to become a genius at pricing, then this is the book for you.”

The Truth About Pricing

How to Apply Behavioral Economics So Customers Buy

Unlock the secrets of your buyers’ minds, meet their needs, and set prices that skyrocket your business to new heights.

Understand the true needs of your customers.

Here’s the truth about pricing: It’s not about the price.

Everything that happens before the price matters more than the number itself, and that’s what this book is all about.

In The Truth About Pricing, discover successful pricing strategies that make customers much more likely to choose you—regardless of how much you charge.

Reviews

Marcey Rader

et your highlighter ready!

I dove into Melina Palmer’s new book, “The Truth About Pricing,” the day it came out, and it is a game-changer!

This book is a must-read for anyone looking to understand pricing strategies and consumer behavior better. Melina’s expertise in this field shines through every page, and her insights are nothing short of brilliant.

What I love most is how she breaks down complex pricing concepts into easily digestible nuggets of wisdom by incorporating case studies and stories.

As a productivity speaker and coach, I appreciate books that get straight to the point, and her book does it—no fluff, no wasted words, just valuable knowledge that can be applied immediately.

If you’re serious about growing your business, understanding your customers, and making informed pricing decisions, this book is your golden ticket.

Get your highlighter ready!

B Guttmann

I wish I read this book when I first started my business

I once had a boss that said “your success is directly proportional to the number of awkward conversations you’re willing to have.” When I started my own business, by far the most frequent awkward conversation was the one about pricing. I sure wish I had Melina Palmer’s book back then.

Melina uses behavioral science, not just war stories, to help crack the code to pricing. So much of the standard advice in this space is outdated and based off of gut feelings – but this proven framework is something that anybody can use to make more money and build a better business. I’m now adding this to my list of recommended reading for anybody else starting an agency.

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5 Stars: Pricing Wisdom for Every Reader!

I preordered a copy after reading the first two books by Melina Palmer. In “The Truth about Pricing” by Melina Palmer, the author once again shares her expertise in an easy to read book with short enough (but long enough) chapters. This book seems like a continuation of her insightful series, but it can also be read in any order. It goes into the intricacies of pricing strategies and great for those anyone wanting a deeper understanding into how the mind reacts to prices. I’d recommend for anyone interested in increasing sales (and margin).

Amazon Customer

Such a delightful read

I didn’t expect to read a book on pricing and laugh out loud multiple times- but I did. Melina writes in such an approachable way she actually makes learning about pricing fun. I read the whole book in two days and completely redesigned the pricing on my website as a result.

Even with a marketing background I would have made two pretty big pricing mistakes. I feel confident Melina writing this book just made my future self a ton of money. Highly recommend.

Melisa G.

Practical Advice with Lots of Great Application

I’m a huge fan of Melina in general. I love the podcast, have taken classes with her but her books are my favorite! This one reads like a practical workbook. Lots of opportunities for applications and stories relevant to all businesses! I highly recommend!

P Douglas

Long what the market has been missing!

At last a book that is not only an entertaining and practical read about pricing but rooted in the rigour of behavioural science to make it highly useful for anyone in business. I have read the other two book by Melina Palmer and this one doesn’t disappoint. A difficult topic expertly researched and very well-articulated. A must buy.

Pricing Unlocked

Straightforward, actionable advice for pricing anything.

Buy the Book

Boost profitability, simplify sales, and create happier customers.

Whatever industry you are in, no matter your tenure, The Truth About Pricing will help you leverage behavioral economics to sell more of the right things, easier.

“Most people understand the importance of proper pricing. But few recognize that there’s a science to it—something that Palmer shows us clearly and impressively. Marketers would benefit greatly from this book.”